By Erin Porter, Hardscape Materials Inc. In the early days of COVID-19 and before life changed dramatically, I was treated to a trip to North Carolina for a seminar on water quality and fish health, which included a visit toMore…
Sales and Marketing
Streaming Video for Sales and Business Development
One of the most effective ways to reach large numbers of people is via video, whether live or recorded. Can you imagine a world without it now, especially during the global pandemic? Thanks to video, I have been able to carryMore…
Kodama Koi Farm Introduces New Informational Articles, Videos and Checklist for Koi Health Management
In efforts to promote healthy koi management and success in the hobby, Taro Kodama, owner of Kodama Koi Farm, has been unveiling new articles in the Koi Info section of his website – https://www.kodamakoifarm.com/koi-information/ Mr. Kodama explained, “I want toMore…
17 Steps to Empower Your Customer’s Choice
The water feature industry is relatively young when compared to most of the established trades within construction, so it’s not uncommon to see seminars at sales conferences that focus on the bidding of a project, selling a project and closingMore…
Greg Wittstock, The Pond Guy Announces his First PONDcast
Greg Wittstock, CEO and Founder of Aquascape, Inc. announces “The Pond Guy Pondcasts” to begin his endeavor in the podcasting world. The 20-minute podcast profiles the journey and success of Certified Aquascape Contractors. Each episode aims to familiarize and inspireMore…
Bogus Orders: Top Ten Flags
>> This is a sidebar article to the article, “Tips for Avoiding Online & Phone-Order Scams.” ONLINE: 1. The billing address is different from the shipping address. Most fraudulent orders request a different shipping address, so this type of orderMore…
Countdown to the 2020 Water Garden Expo (WGE)
Registration for the 2020 Water Garden Expo (WGE) is in full swing, with Kevin Dougherty and Dave Duensing set as lead presenters. Nov. 19 will feature in-depth skills and product demonstrations at Pond Pro Shop led by the industry’s topMore…
Register Now for Koi Smart Contractor Training Day
Register by October 25th for the November 13th event
Come join us on November 13, 2019 for our contractor training day pond build in Palm Beach Gardens, Florida. • Learn how to properly design a pond • Install waterfall filters • Create natural looking waterfalls • Install a satelliteMore…
Home Shows in 2019: Do They Add Value?
As a veteran of creating successful, award-winning displays for more than 20 years, I get asked a lot of questions. How do we come up with our inspirational scenes? Where do our crazy ideas come from? What is the realMore…
Jump in!
Join us for the 3rd Annual Atlantic Professional Conference September 4th – 6th in Cleveland Ohio
Jump In! Join us for the 3rd Annual Atlantic Professional Conference September 4th – 6th in Cleveland Ohio. New this year, hands-on business growth strategy workshops Wednesday, September 4th. Intimate group sessions with one-on-one personal guidance. Choose from: • Jump Into Social MediaMore…