Sales and Marketing

Countdown to the 2020 Water Garden Expo (WGE)

Registration for the 2020 Water Garden Expo (WGE) is in full swing, with Kevin Dougherty and Dave Duensing set as lead presenters. Nov. 19 will feature in-depth skills and product demonstrations at Pond Pro Shop led by the industry’s top experts in conjunction with the largest and most innovative manufacturers. On Nov. 20, the presentation …

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Register Now for Koi Smart Contractor Training Day

Come join us on November 13, 2019 for our contractor training day pond build in Palm Beach Gardens, Florida. • Learn how to properly design a pond • Install waterfall filters • Create natural looking waterfalls • Install a satellite skimmer • Create natural pond edge treatments Start time is 8am. Cost is $50 per …

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Jump in!

Jump In! Join us for the 3rd Annual Atlantic Professional Conference September 4th – 6th in Cleveland Ohio. New this year, hands-on business growth strategy workshops Wednesday, September 4th. Intimate group sessions with one-on-one personal guidance. Choose from: • Jump Into Social Media with Melanie Downes owner of The Grapevine Pro – Take an analytical look at how …

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2019 Water Garden Expo Update

Pondliner Wholesale’s 2019 Water Garden Expo will take place on February 19-22 at the Heart of Oklahoma Exposition Center in Shawnee, Oklahoma. Dave Duensing of Aquatic Construction Services will headline the show with four intensive seminars on pond construction: Evolving your Water Feature Construction Methods, Naturally Filtered Water Gardens and Swim Ponds and a two-part …

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Offering Financing to Pond and Water Feature Customers

Over the past 20 years, a lot has changed in our pond-building business. Some of those changes have made a fairly large impact on our business. One of these is how consumers pay for their pond installations. When we started our pond business in the mid ‘90s, I would meet a water feature customer at their site, design the …

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2018 Your Pond Farm Trade Show Announces Dates

Your Pond Farm has released their 2018 show Dates. The dates will be Tuesday, August 28th, and Wednesday, August 29th. The show will be taking place at Bear Creek Mountain Resort in Lehigh, Pennsylvania. Retailers use the show as part of their strategic planning for 2019. Customers can place discounted orders at the show for …

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Building an Exit Strategy for Selling Your Pond Business

Many of us who own a regular (or pond) business have dreamed of selling it one day and living the dream of retirement. Most of us have very little idea how to make this dream come true. Usually this only happens with a well thought-out plan. Yes, you need a real plan that will work …

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