Sales and Marketing

aerial photo over water

Water Features from Above: Getting the Shot (and Staying Legal) When You Fly a Drone

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Capturing a water feature project looks great from a lot of angles, but especially from the sky. An elevated view highlights the scope of the work and gives a perspective that’s just as interesting as ground level, sometimes more. There’s a real opportunity here to get great footage and images of the water feature you

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Pond Builders Retreat

Not Alone on the Solo Road: Inside the 2026 Pond Builders’ Retreat

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By Ana Arntson and Jeff Gutowski “I’m grateful to be in a room with you all. To be in an industry with people with the same passions is amazing. BUT to be in the same room with these people who truly want to help each other be better is truly heartfelt. Thank you all for

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Tranquil pond surrounded by vibrant plants and rocks in a lush garden setting.

The Ripple Effect: Making Waves in the Pond Industry with Better Communication

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Our businesses began for different reasons. Some of us were pushed, some businesses were born of necessity. Some have a Liam-Neeson-level skillset in the pond industry and built a business around it. Some worked for others and were ready to create their own designs. Some bought something established, but if you’re reading this, it doesn’t

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Group of award winners celebrating at Landscape Queensland event.

What Industry Awards Do for Pond Builders and the Industry

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A Deeper Dive With an Awards Writer Awards are rarely urgent. They sit in the background as a feel-good endeavor to get to later. After this job. After the next one. When things slow down. Next year. Without the right processes and mindset, next year often does not come. I have worked with pond builders

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Serene backyard pond with waterfall and lush landscaping for pond enthusiasts.

Why Quality Pond Photography and Visual Storytelling Matter

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There is something universal about water. It draws people in, calms them, and invites them to slow down. That is why ponds, waterfalls and streams resonate so deeply. They are not just features. They are experiences, moments and places people want to be. Yet many pond builders struggle to communicate that experience before a client

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Serene pond with rocks, plants, and trees under a starry night sky.

The Art of Presenting the Dream Pond Project

Leave a Comment / New Business Opportunities, Pond Business Trends, Sales and Marketing /

One of the most challenging aspects of the pond and waterscape industry is helping clients visualize a masterpiece that doesn’t yet exist. As designers, we are often tasked with presenting a concept that lives only in our imagination. I mean, how do you paint a Mona Lisa before it is painted? Explaining sight, sound, scale

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Gary Vee engaging with pond builders at a networking event.

Gary Vee’s Social Media Playbook for Pond Builders

Leave a Comment / Industry Events, Pond Business Trends, Sales and Marketing, Social Media /

When Gary Vaynerchuk showed up at his father Sasha’s 400,000-gallon pond build in New Jersey, he didn’t just watch the machines and marvel at the boulders. He spent time with a circle of pond professionals and manufacturers, answering questions and dropping actionable advice. The impromptu Q&A ended up being less about koi and more about

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Two men enjoying wine by a pond during Gary Vee Pond Build event.

Fitz’s Fish Ponds Announces Gary Vee Pond Build Event Ahead of Koi Fest 2025

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Once-in-a-Lifetime Opportunity to Work Alongside Business Icon Gary Vaynerchuk and Transform a Legendary Family Pond Fitz’s Fish Ponds is proud to announce an extraordinary pond build event taking place the week leading up to Koi Fest 2025. From August 18 through August 22, a select group of pond builders, entrepreneurs, and creators will come together

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Smartphone on wooden deck overlooking peaceful pond with waterfall.

Lead Management for Pond Business Success

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In the business world, marketing your business is a top discussion. That’s what gets the phone ringing, brings potential clients to your doorstep and generates that much-needed interest in your services. However, the process does not end after that first client outreach — far from it, actually. With the lack of an effective lead-management system

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