A Deeper Dive With an Awards Writer Awards are rarely urgent. They sit in the background as a feel-good endeavor to get to later. After this job. After the next one. When things slow down. Next year. Without the right processes and mindset, next year often does not come. I have worked with pond builders […]
What Industry Awards Do for Pond Builders and the Industry Read More »
There is something universal about water. It draws people in, calms them, and invites them to slow down. That is why ponds, waterfalls and streams resonate so deeply. They are not just features. They are experiences, moments and places people want to be. Yet many pond builders struggle to communicate that experience before a client
Why Quality Pond Photography and Visual Storytelling Matter Read More »
One of the most challenging aspects of the pond and waterscape industry is helping clients visualize a masterpiece that doesn’t yet exist. As designers, we are often tasked with presenting a concept that lives only in our imagination. I mean, how do you paint a Mona Lisa before it is painted? Explaining sight, sound, scale
The Art of Presenting the Dream Pond Project Read More »
When Gary Vaynerchuk showed up at his father Sasha’s 400,000-gallon pond build in New Jersey, he didn’t just watch the machines and marvel at the boulders. He spent time with a circle of pond professionals and manufacturers, answering questions and dropping actionable advice. The impromptu Q&A ended up being less about koi and more about
Gary Vee’s Social Media Playbook for Pond Builders Read More »
Once-in-a-Lifetime Opportunity to Work Alongside Business Icon Gary Vaynerchuk and Transform a Legendary Family Pond Fitz’s Fish Ponds is proud to announce an extraordinary pond build event taking place the week leading up to Koi Fest 2025. From August 18 through August 22, a select group of pond builders, entrepreneurs, and creators will come together
Fitz’s Fish Ponds Announces Gary Vee Pond Build Event Ahead of Koi Fest 2025 Read More »
Home and garden shows. Flower shows. Spring expos. No matter what they’re called, these events have long been a go-to for homeowners seeking inspiration for their next big-ticket project. For decades, shows like these have offered a one-stop shop for everything from kitchens and bathrooms to landscaping and roofing. It seems like a no-brainer for
Are Home Shows Still Worth It? Read More »
In the business world, marketing your business is a top discussion. That’s what gets the phone ringing, brings potential clients to your doorstep and generates that much-needed interest in your services. However, the process does not end after that first client outreach — far from it, actually. With the lack of an effective lead-management system
Lead Management for Pond Business Success Read More »
For pond contractors, growing a business means reaching new clients, building strong relationships with existing ones and expanding services like maintenance. A well-rounded pond construction marketing plan is the key to achieving these goals. In this article, we’ll explore the essential components of an effective marketing strategy, highlight the power of email marketing and discuss
Pond Construction Marketing 101 Read More »
Writing my first book was an adventure filled with challenges, revelations and personal growth. As a solopreneur for decades, I understand the struggles of finding certainty and the right opportunities in life. My new water-feature business book, Pond Passion to Profit, aims to provide significance to others in the water-feature industry and people in the
From Ponds to Pages: Tips on How to Write a Book Read More »
I believe that podcasting is, hands down, the No. 1 smartest way to build your personal brand equity and blow up your content marketing efforts. Building your own podcast to promote your business can be a simple, inexpensive way to get your company name at the forefront of people’s minds in your local community and
Podcasting for Pond Builders Read More »