Sales and Marketing

Bass Pro Shops - a commercial pond rebuild

Persistence and creativity pay off in commercial pond demolition and rebuild

“When we turn it on, it leaks inside the building over here.” I was greeted by the manager of the Bass Pro Shops store in Hampton, Virginia. We were taking a tally of the issues with their existing water feature in front of the store. As he pointed out all the problems, he asked if …

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Customer Experience

Automate Your Customer Experience

How many times a week is a return phone call missed? A follow-up quote forgotten? A quick checkup on a client not completed? The list goes on. We’re all human, and quite frankly, running a business can be overwhelming sometimes. We forget to send that quote or email, to make that phone call to a …

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Right-Sizing Business Growth with Smaller and More Profitable Jobs

I started out in the pool and water features industry in the early 1980s (before some of you were born!).  Early on, if there was a mistake that could be made, I’d find a way to make it. Then, somehow, I found a way to make it again. If you can identify with this, we …

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UK POND College Offers Water Feature Training

POND college (Pc) is the home of Any Pond Limited, a marketing company that educates and inspires the British public. Our focus is to help others dream, plan and enjoy ponds and water features. Pc is in an ideal central location in the United Kingdom and is open for the citizens of the British Isles …

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Communicating Effectively and Small Business Marketing Tools for 2022

The answer is text — now, what is the question? That’s what I’m hearing when it comes to younger contractors these days. And pond builders who are a bit older? It’s all about email. I’ll admit it. I’m guilty of this at times as well. But there is no one-stop solution for communication, unfortunately. >> …

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Aquascape Doubles Down on Digital Marketing in Response to the Pandemic

Aquascape, Inc. Founder and Owner, Greg Wittstock, wondered how his business could overcome the obstacles created by the coronavirus pandemic. To continue training and inspiring his global network of pond and water feature contractors and their employees, Wittstock decided to have a faux backyard space built in his company’s 180,000 square foot warehouse located in …

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Aquascape, Inc. Unveils New Online Training Curriculum

Aquascape, Inc. announces Aquascape University, an all-new online training curriculum set to launch Jan. 1, 2021. The training content is designed for water feature professionals of all skill levels ranging from the inexperienced novice to the seasoned veteran. The offering of free and paid courses can be purchased in bundles or individually, allowing business owners …

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Schedule Announced for Pondemonium® 2020 Online

Aquascape, Inc. announces “I ❤ My Art” as the theme for the first ever virtual Pondemonium, the water garden industry’s premiere training event for water feature professionals around the world. Distributors, contractors and retailers are invited to register and join the online event from the comfort of their home, office, or pond. The online training …

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Streaming Pond Video for Sales and Business Development

One of the most effective ways to reach large numbers of people is via video, whether live or recorded. Can you imagine a world without it now, especially during the global pandemic? Thanks to video, I have been able to carry on talking with clients and inspiring thousands and thousands of people with content that I originally …

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