Sales and Marketing

Are home shows worth it?

Are Home Shows Still Worth It?

Home and garden shows. Flower shows. Spring expos. No matter what they’re called, these events have long been a go-to for homeowners seeking inspiration for their next big-ticket project. For decades, shows like these have offered a one-stop shop for everything from kitchens and bathrooms to landscaping and roofing. It seems like a no-brainer for …

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Lead Management for Pond Business

Lead Management for Pond Business Success

In the business world, marketing your business is a top discussion. That’s what gets the phone ringing, brings potential clients to your doorstep and generates that much-needed interest in your services. However, the process does not end after that first client outreach — far from it, actually. With the lack of an effective lead-management system …

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Pond Construction marketing roadmap

Pond Construction Marketing 101

For pond contractors, growing a business means reaching new clients, building strong relationships with existing ones and expanding services like maintenance. A well-rounded pond construction marketing plan is the key to achieving these goals. In this article, we’ll explore the essential components of an effective marketing strategy, highlight the power of email marketing and discuss …

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MJ Wilson writing

From Ponds to Pages: Tips on How to Write a Book

Writing my first book was an adventure filled with challenges, revelations and personal growth. As a solopreneur for decades, I understand the struggles of finding certainty and the right opportunities in life. My new water-feature business book, Pond Passion to Profit, aims to provide significance to others in the water-feature industry and people in the …

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Networking to Grow Your Pond Business

In today’s competitive business landscape, finding new avenues to grow your pond business is crucial for sustained success. While strategies like Google Ads and email marketing are the top two ways we got business last year, networking remains a powerful tool for generating leads and building lasting relationships. In this article, we will explore networking …

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Rec Pond Kits and Training from Aquascape

Recreational ponds are the latest trend in outdoor living spaces. Traditional, chemically treated swimming pools are being replaced with water the way nature intended it to be. This means water that’s naturally balanced and filtered, providing a healthier, sustainable environment for human interaction. To meet this trend, Aquascape recently launched its new recreational pond kits …

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Bass Pro Shops - a commercial pond rebuild

Persistence and creativity pay off in commercial pond demolition and rebuild

“When we turn it on, it leaks inside the building over here.” I was greeted by the manager of the Bass Pro Shops store in Hampton, Virginia. We were taking a tally of the issues with their existing water feature in front of the store. As he pointed out all the problems, he asked if …

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Automate Your Customer Experience

How many times a week is a return phone call missed? A follow-up quote forgotten? A quick checkup on a client not completed? The list goes on. We’re all human, and quite frankly, running a business can be overwhelming sometimes. We forget to send that quote or email, to make that phone call to a …

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