Home and garden shows. Flower shows. Spring expos. No matter what they’re called, these events have long been a go-to for homeowners seeking inspiration for their next big-ticket project. For decades, shows like these have offered a one-stop shop for everything from kitchens and bathrooms to landscaping and roofing. It seems like a no-brainer for …
In the business world, marketing your business is a top discussion. That’s what gets the phone ringing, brings potential clients to your doorstep and generates that much-needed interest in your services. However, the process does not end after that first client outreach — far from it, actually. With the lack of an effective lead-management system …
For pond contractors, growing a business means reaching new clients, building strong relationships with existing ones and expanding services like maintenance. A well-rounded pond construction marketing plan is the key to achieving these goals. In this article, we’ll explore the essential components of an effective marketing strategy, highlight the power of email marketing and discuss …
Writing my first book was an adventure filled with challenges, revelations and personal growth. As a solopreneur for decades, I understand the struggles of finding certainty and the right opportunities in life. My new water-feature business book, Pond Passion to Profit, aims to provide significance to others in the water-feature industry and people in the …
From Ponds to Pages: Tips on How to Write a Book Read More »
I believe that podcasting is, hands down, the No. 1 smartest way to build your personal brand equity and blow up your content marketing efforts. Building your own podcast to promote your business can be a simple, inexpensive way to get your company name at the forefront of people’s minds in your local community and …
In today’s competitive business landscape, finding new avenues to grow your pond business is crucial for sustained success. While strategies like Google Ads and email marketing are the top two ways we got business last year, networking remains a powerful tool for generating leads and building lasting relationships. In this article, we will explore networking …
Recreational ponds are the latest trend in outdoor living spaces. Traditional, chemically treated swimming pools are being replaced with water the way nature intended it to be. This means water that’s naturally balanced and filtered, providing a healthier, sustainable environment for human interaction. To meet this trend, Aquascape recently launched its new recreational pond kits …
“When we turn it on, it leaks inside the building over here.” I was greeted by the manager of the Bass Pro Shops store in Hampton, Virginia. We were taking a tally of the issues with their existing water feature in front of the store. As he pointed out all the problems, he asked if …
Persistence and creativity pay off in commercial pond demolition and rebuild Read More »
How many times a week is a return phone call missed? A follow-up quote forgotten? A quick checkup on a client not completed? The list goes on. We’re all human, and quite frankly, running a business can be overwhelming sometimes. We forget to send that quote or email, to make that phone call to a …
Choose Smaller and More Profitable Jobs I started out in the pool and water features industry in the early 1980s (before some of you were born!). Early on, if there was a mistake that could be made, I’d find a way to make it. Then, somehow, I found a way to make it again. If …