In today’s competitive business landscape, finding new avenues to grow your pond business is crucial for sustained success. While strategies like Google Ads and email marketing are the top two ways we got business last year, networking remains a powerful tool for generating leads and building lasting relationships. In this article, we will explore networking …
Recreational ponds are the latest trend in outdoor living spaces. Traditional, chemically treated swimming pools are being replaced with water the way nature intended it to be. This means water that’s naturally balanced and filtered, providing a healthier, sustainable environment for human interaction. To meet this trend, Aquascape recently launched its new recreational pond kits …
“When we turn it on, it leaks inside the building over here.” I was greeted by the manager of the Bass Pro Shops store in Hampton, Virginia. We were taking a tally of the issues with their existing water feature in front of the store. As he pointed out all the problems, he asked if …
Persistence and creativity pay off in commercial pond demolition and rebuild Read More »
How many times a week is a return phone call missed? A follow-up quote forgotten? A quick checkup on a client not completed? The list goes on. We’re all human, and quite frankly, running a business can be overwhelming sometimes. We forget to send that quote or email, to make that phone call to a …
Choose Smaller and More Profitable Jobs I started out in the pool and water features industry in the early 1980s (before some of you were born!). Early on, if there was a mistake that could be made, I’d find a way to make it. Then, somehow, I found a way to make it again. If …
POND college (Pc) is the home of Any Pond Limited, a marketing company that educates and inspires the British public. Our focus is to help others dream, plan and enjoy ponds and water features. Pc is in an ideal central location in the United Kingdom and is open for the citizens of the British Isles …
The answer is text — now, what is the question? That’s what I’m hearing when it comes to younger contractors these days. And pond builders who are a bit older? It’s all about email. I’ll admit it. I’m guilty of this at times as well. But there is no one-stop solution for communication, unfortunately. >> …
Communicating Effectively and Small Business Marketing Tools for 2022 Read More »
By Erin Porter, Hardscape Materials Inc. In the early days of COVID-19 and before life changed dramatically, I was treated to a trip to North Carolina for a seminar on water quality and fish health, which included a visit to a koi farm and dedicated retail pond store. It was a great trip and very …
One of the most effective ways to reach large numbers of people is via video, whether live or recorded. Can you imagine a world without it now, especially during the global pandemic? Thanks to video, I have been able to carry on talking with clients and inspiring thousands and thousands of people with content that I originally …
The water feature industry is relatively young when compared to most of the established trades within construction, so it’s not uncommon to see seminars at sales conferences that focus on the bidding of a project, selling a project and closing on a deal. No question, the initial pond project consultation should instill confidence in the …
17 Steps to Empower Your Customer’s Pond Design Choices Read More »