Laura Reale is a seasoned marketing professional and co-owner of a successful water features company. After leaving the marketing world for water features, Laura combined her interests to develop successful marketing plans for their company. She turned those efforts into a company called Pondtent,, which provides automated marketing communication solutions to those who want to gain the benefits from these services but don't have time or staffing to support doing it on their own.

Networking to Grow Your Pond Business

By Laura Reale / August 28, 2023 / 0 Comments

In today’s competitive business landscape, finding new avenues to grow your pond business is crucial for sustained success. While strategies like Google Ads and email marketing are the top two ways we got business last year, networking remains a powerful tool for generating leads and building lasting relationships. In this article, we will explore networking […]

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Communicating Effectively and Small Business Marketing Tools for 2022

By Laura Reale / December 25, 2021 / 0 Comments

The answer is text — now, what is the question? That’s what I’m hearing when it comes to younger contractors these days. And pond builders who are a bit older? It’s all about email. I’ll admit it. I’m guilty of this at times as well. But there is no one-stop solution for communication, unfortunately. >> […]

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Perks of Customer Relationship Management Software

By Laura Reale / August 30, 2017 / 0 Comments

As the co-owner of a busy water features company, I know how hard it is to keep track of potential work while keeping in touch with current customers. As recently as last winter, my husband would come home from working in the field and ask me who had called that day, and I would have […]

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