After 24 years of rapid and very successful growth in the water features industry, many contractors who specialize solely in water features have been faced with a very challenging economy in recent years. Since the economy has, historically, been a cyclical beast, we can be confident that this too shall pass over into better times. …
To Change or Not to Change? The impact of raising and lowering prices Read More »
Smart business owners know that social media is the most powerful way to reach and retain customers. Are you using it to your advantage? Follow Karen Leland’s 10 steps to leverage the fastest-growing social media site in history and grow your customer base overnight.
With bank lending to small businesses on the decline, how can a developing pond company raise the capital to grow? In this must- read for any entrepreneur, Robert Gloer of IOU Central explains the various loans that can take your business to the next level.
Do you use modern technology when pitching to customers? If not, your business could be suffering. Make new electronics like the iPad, wireless hot spots, and credit card readers part of your sales approach and watch your numbers soar.
Dirt Don’t Hurt – and pink was the theme of the day. With 57 ladies in attendance everyone had a chance to see that Ladies can build a water feature! Each attendee received a gift sack with a tee shirt, pink gloves, note pads…and pond-building instructions. Seeing is often believing; now these women can feel confident that they can build a water feature.
MAP, yes it can lead to a heated debate. John Olson tries to give a broad, yet in-depth overview of this hot topic. What is MAP? It is Minimum Advertised Pricing. MAP is not MSRP, short for Manufacturer Suggested Retail Price. Is MAP pricing the best practice for the current retail arena? John explains the Pros/Cons of each so you can decide what’s best for your store.
Do you have a YouTube channel? Why not, it is easy and free. Do you know over 2 billion videos are viewed on YouTube every day? Tired of explaining the same questions over and over? Make a video to help answer your everyday questions. YouTube is quick and easy. This article is loaded with tips to help you get started today.
Knowing where, when, and how to focus marketing plans is extremely important. This industry expert believes that networking will play a key role in these plans. Learn about diversifying and teaming up with others. Includes a list of great ideas for you to explore, to identify new customers.
In the huge world of the Internet, getting found is job #1. Now our industry has its own directory, and you can be included for free or cheap.
Don’t learn the hard way. Joe Pawlak helps guide you on what to do and not do when naming your business or a new product. He speaks from experience here. Learn the difference between a trademark and a copyright. When can you use ®? These are important things you need to know as a business owner, so don’t slack. Make sure you have your company’s bases covered, with tips from Joe.