Sales and Marketing Archives - Page 4 of 6

Atlantic Water Gardens Launches Professional Programs

Atlantic Water Gardens is pleased to announce a completely new concept: the Atlantic Professional Programs. The two programs are the Atlantic Distributor Consultant (ADC) and Atlantic Professional Contractor (APC). When you become an Atlantic Distributor Consultant, we at Atlantic will support the relationship between you and your customers (the contractors and dealers), allowing you, the […]

Atlantic Water Gardens Launches Professional Programs Read More »

The Five Golden Minutes in Sales, Part 2

Leave a Comment / Sales and Marketing / By Rick Smith

In part one of “The Five Golden Minutes in Sales,” we took a look at the fact that the words we speak account for only 7 percent of what we communicate. We learned that tonality accounts for 38 percent of our communications and body language accounts for 55 percent. Each of these three elements provides

The Five Golden Minutes in Sales, Part 2 Read More »

The Five Golden Minutes in Sales

Leave a Comment / Sales and Marketing / By Rick Smith

It is in the first five minutes of a conversation that we have to establish rapport and trust. Understanding what influences good communication and being able to quickly adjust naturally to each personality type will greatly contribute to a mutually positive outcome — and, in the case of a sales call, greatly increase our rate

The Five Golden Minutes in Sales Read More »

The Round Table: The Laws and Rewards of Leadership

Leave a Comment / Sales and Marketing / By Rick Smith

Early in my sales and marketing career I was fortunate to be surrounded by great mentors. All were successful businessmen in their own right, but the reason they excelled beyond others was because they understood and demonstrated the laws of great leadership. One of those early mentors told me to always be a student of

The Round Table: The Laws and Rewards of Leadership Read More »

To Change or Not to Change? The impact of raising and lowering prices

Leave a Comment / Sales and Marketing / By Rick Smith

After 24 years of rapid and very successful growth in the water features industry, many contractors who specialize solely in water features have been faced with a very challenging economy in recent years. Since the economy has, historically, been a cyclical beast, we can be confident that this too shall pass over into better times.

To Change or Not to Change? The impact of raising and lowering prices Read More »

What is Pinterest and Why Should You Care?: How a virtual pinboard can revolutionize your business

Leave a Comment / Sales and Marketing / By POND Content Network

Smart business owners know that social media is the most powerful way to reach and retain customers. Are you using it to your advantage? Follow Karen Leland’s 10 steps to leverage the fastest-growing social media site in history and grow your customer base overnight.

What is Pinterest and Why Should You Care?: How a virtual pinboard can revolutionize your business Read More »

Small Business, Big Growth: Finding the perfect loan to grow your business

Leave a Comment / Sales and Marketing / By POND Content Network

With bank lending to small businesses on the decline, how can a developing pond company raise the capital to grow? In this must- read for any entrepreneur, Robert Gloer of IOU Central explains the various loans that can take your business to the next level.

Small Business, Big Growth: Finding the perfect loan to grow your business Read More »

iPad Selling

Leave a Comment / Sales and Marketing / By Tom Graham

Do you use modern technology when pitching to customers? If not, your business could be suffering. Make new electronics like the iPad, wireless hot spots, and credit card readers part of your sales approach and watch your numbers soar.

iPad Selling Read More »

Pond-building – Ladies Day

Leave a Comment / Sales and Marketing / By POND Content Network

Dirt Don’t Hurt – and pink was the theme of the day. With 57 ladies in attendance everyone had a chance to see that Ladies can build a water feature! Each attendee received a gift sack with a tee shirt, pink gloves, note pads…and pond-building instructions. Seeing is often believing; now these women can feel confident that they can build a water feature.

Pond-building – Ladies Day Read More »

MAP Pricing Debate – In Depth

1 Comment / Sales and Marketing / By John Olson

MAP, yes it can lead to a heated debate. John Olson tries to give a broad, yet in-depth overview of this hot topic. What is MAP? It is Minimum Advertised Pricing. MAP is not MSRP, short for Manufacturer Suggested Retail Price. Is MAP pricing the best practice for the current retail arena? John explains the Pros/Cons of each so you can decide what’s best for your store.

MAP Pricing Debate – In Depth Read More »