Sales and Marketing

Atlantic Water Gardens Launches Professional Programs

Atlantic Water Gardens is pleased to announce a completely new concept: the Atlantic Professional Programs. The two programs are the Atlantic Distributor Consultant (ADC) and Atlantic Professional Contractor (APC). When you become an Atlantic Distributor Consultant, we at Atlantic will support the relationship between you and your customers (the contractors and dealers), allowing you, the […]

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To Change or Not to Change? The impact of raising and lowering prices

After 24 years of rapid and very successful growth in the water features industry, many contractors who specialize solely in water features have been faced with a very challenging economy in recent years. Since the economy has, historically, been a cyclical beast, we can be confident that this too shall pass over into better times.

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What is Pinterest and Why Should You Care?: How a virtual pinboard can revolutionize your business

Smart business owners know that social media is the most powerful way to reach and retain customers. Are you using it to your advantage? Follow Karen Leland’s 10 steps to leverage the fastest-growing social media site in history and grow your customer base overnight.

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