Sales and Marketing

Pond Hunter Podcast Connects with Enthusiasts

[box]Above is the most recent episode of the Pond Hunter Podcast.[/box] The pond and water garden industry’s constant push to stay relevant in the age of information can be traced back a couple of centuries —all the way back to the physical publishing of articles and books. Pond enthusiasts in the 21st century still love …

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Get to Know SEO, Embrace Integrated Marketing and Start Generating Content

Recently, a colleague in my online group, Barry Hilton of Aquaman Inc., asked a particular question on Facebook that plagues us all: “I’m sick of blowing money on advertising and getting nothing in return. What are the top three forms that have worked for you?” Without hesitation, Heath Webb of Art of the Yard and …

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Pond Business | How to Take the Sting Out of Cancelled Contracts

If a client cancels a contract with you, how do you handle it? Cancellations happen even to the best of salespeople. Clients have all kinds of reasons to cancel an agreement, and you need to be prepared for that eventuality. Hopefully you’re using the Notice of Cancellation (Right of Rescission) required with every consumer contract …

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Atlantic Water Gardens University

Atlantic Water Gardens is proud to announce new additions to Atlantic Water Gardens University. AWG University is an ongoing, objective information resource that tackles the tough questions wat er gardeners have and provides the information needed to design, install and maintain water features of all styles, presented in an accessible, easy to read format. Keeping with the …

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Atlantic Water Gardens Launches Professional Programs

Atlantic Water Gardens is pleased to announce a completely new concept: the Atlantic Professional Programs. The two programs are the Atlantic Distributor Consultant (ADC) and Atlantic Professional Contractor (APC). When you become an Atlantic Distributor Consultant, we at Atlantic will support the relationship between you and your customers (the contractors and dealers), allowing you, the …

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To Change or Not to Change? The impact of raising and lowering prices

After 24 years of rapid and very successful growth in the water features industry, many contractors who specialize solely in water features have been faced with a very challenging economy in recent years. Since the economy has, historically, been a cyclical beast, we can be confident that this too shall pass over into better times. …

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