As the co-owner of a busy water features company, I know how hard it is to keep track of potential work while keeping in touch with current customers. As recently as last winter, my husband would come home from working in the field and ask me who had called that day, and I would have …
Perks of Customer Relationship Management Software Read More »
POND Trade was invited to the Mountain Top Marketing Mastermind seminar, and I took them up on it. After all, a trip to Colorado in April? Sure, I can do that. The seminar was run by the nice folks at the Contractor’s Sales Academy (CSA). The day was loaded with useful information about how to …
Marketing and Business Converge at the Contractor’s Sales Academy Read More »
Being in the business of installing ponds, we’ve done all types, shapes and sizes over the years. It has been a thriving part of the business for us for a long time. But with more and more landscape contractors installing “ponds,” we’ve got to continue to set ourselves apart from the rest. Thinking outside the …
[box]Above is the most recent episode of the Pond Hunter Podcast.[/box] The pond and water garden industry’s constant push to stay relevant in the age of information can be traced back a couple of centuries —all the way back to the physical publishing of articles and books. Pond enthusiasts in the 21st century still love …
Recently, a colleague in my online group, Barry Hilton of Aquaman Inc., asked a particular question on Facebook that plagues us all: “I’m sick of blowing money on advertising and getting nothing in return. What are the top three forms that have worked for you?” Without hesitation, Heath Webb of Art of the Yard and …
Get to Know SEO, Embrace Integrated Marketing and Start Generating Content Read More »
If a client cancels a contract with you, how do you handle it? Cancellations happen even to the best of salespeople. Clients have all kinds of reasons to cancel an agreement, and you need to be prepared for that eventuality. Hopefully you’re using the Notice of Cancellation (Right of Rescission) required with every consumer contract …
Pond Business | How to Take the Sting Out of Cancelled Contracts Read More »
Atlantic Water Gardens is proud to announce new additions to Atlantic Water Gardens University. AWG University is an ongoing, objective information resource that tackles the tough questions wat er gardeners have and provides the information needed to design, install and maintain water features of all styles, presented in an accessible, easy to read format. Keeping with the …
Atlantic Water Gardens is pleased to announce a completely new concept: the Atlantic Professional Programs. The two programs are the Atlantic Distributor Consultant (ADC) and Atlantic Professional Contractor (APC). When you become an Atlantic Distributor Consultant, we at Atlantic will support the relationship between you and your customers (the contractors and dealers), allowing you, the …
Atlantic Water Gardens Launches Professional Programs Read More »
In part one of “The Five Golden Minutes in Sales,” we took a look at the fact that the words we speak account for only 7 percent of what we communicate. We learned that tonality accounts for 38 percent of our communications and body language accounts for 55 percent. Each of these three elements provides …
It is in the first five minutes of a conversation that we have to establish rapport and trust. Understanding what influences good communication and being able to quickly adjust naturally to each personality type will greatly contribute to a mutually positive outcome — and, in the case of a sales call, greatly increase our rate …