iPad Selling
Do you use modern technology when pitching to customers? If not, your business could be suffering. Make new electronics like the iPad, wireless hot spots, and credit card readers part of your sales approach and watch your numbers soar.
Sales and Marketing
Pond-building – Ladies Day
Dirt Don’t Hurt – and pink was the theme of the day. With 57 ladies in attendance everyone had a chance to see that Ladies can build a water feature! Each attendee received a gift sack with a tee shirt, pink gloves, note pads…and pond-building instructions. Seeing is often believing; now these women can feel confident that they can build a water feature.
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MAP Pricing Debate – In Depth
MAP, yes it can lead to a heated debate. John Olson tries to give a broad, yet in-depth overview of this hot topic. What is MAP? It is Minimum Advertised Pricing. MAP is not MSRP, short for Manufacturer Suggested Retail Price. Is MAP pricing the best practice for the current retail arena? John explains the Pros/Cons of each so you can decide what’s best for your store.
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YouTube: It’s Where You Should Be
Do you have a YouTube channel? Why not, it is easy and free. Do you know over 2 billion videos are viewed on YouTube every day? Tired of explaining the same questions over and over? Make a video to help answer your everyday questions. YouTube is quick and easy. This article is loaded with tips to help you get started today.
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Networking Your Way to New Pond Customers
Knowing where, when, and how to focus marketing plans is extremely important. This industry expert believes that networking will play a key role in these plans. Learn about diversifying and teaming up with others. Includes a list of great ideas for you to explore, to identify new customers.
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NOW – A Web Directory – Just About Us – PONDSources.com
In the huge world of the Internet, getting found is job #1. Now our industry has its own directory, and you can be included for free or cheap.
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BUSTED, Naming a new product? Be sure you do your homework.
Don’t learn the hard way. Joe Pawlak helps guide you on what to do and not do when naming your business or a new product. He speaks from experience here. Learn the difference between a trademark and a copyright. When can you use ®? These are important things you need to know as a business owner, so don’t slack. Make sure you have your company’s bases covered, with tips from Joe.
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Growing Customer Loyalty & Your Business
No matter how big you are or how loyal your consumers are, you constantly have to work to nurture those relationships and have continued growth. Planning is critical. What should you be looking for and what you can be doing to keep your customers coming back.
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Facebook: Fan vs. Friend
Facebook is by far the most widely used form of Social Media on the planet. What does that mean for you and your business? As a business you will want to set-up a business page, which is different from your personal profile. Learn six of the top reasons why and how to use a business page on Facebook. Marketing expert, Pam, also shares some of her personal Facebook rules that she uses every day.
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Estimating Water Features – a Tricky Subject
The low bid usually is not the best for anyone. Our water feature expert shares his experience on how to bid on a job and make a profit. Learn how to charge enough to cover overhead and labor, so you will still be in business next year. Learn the value of the “artistry factor” and why you should charge for it!
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