Don’t learn the hard way. Joe Pawlak helps guide you on what to do and not do when naming your business or a new product. He speaks from experience here. Learn the difference between a trademark and a copyright. When can you use ®? These are important things you need to know as a business owner, so don’t slack. Make sure you have your company’s bases covered, with tips from Joe.
No matter how big you are or how loyal your consumers are, you constantly have to work to nurture those relationships and have continued growth. Planning is critical. What should you be looking for and what you can be doing to keep your customers coming back.
Facebook is by far the most widely used form of Social Media on the planet. What does that mean for you and your business? As a business you will want to set-up a business page, which is different from your personal profile. Learn six of the top reasons why and how to use a business page on Facebook. Marketing expert, Pam, also shares some of her personal Facebook rules that she uses every day.
The low bid usually is not the best for anyone. Our water feature expert shares his experience on how to bid on a job and make a profit. Learn how to charge enough to cover overhead and labor, so you will still be in business next year. Learn the value of the “artistry factor” and why you should charge for it!
For the record, marketing is a vital element of success for any business; it is an investment in your future. Find great tips on planning events, email campaigns and newsletters for the next year. Then something just emerging, “Tags” – what are “tags” and why do I need to know about them? You will want to start adding “tags” to everything you do.
Developing a marketing plan should be a major focus this time of year. Your marketing and sales techniques may need a change. Expert Pam Greiner will give you a fresh approach to how you promote your business, the services you offer, and a new understanding of your customers.
An in-depth review of how important your website content is. Includes a summary of dos and don’t that you want to do for e-mail campaigns, social media and websites. What is an SEO? Update, update, update your site with quality content correctly.
Why sell goldfish? Selling goldfish is like planting a seed that will grow into a relationship that will bear fruit (money) for a long time. Joe, a Goldfish breeder, discusses what to do when you decide to carry Goldfish. Learn about the different varieties available, the most popular varieties to carry, tips on selling them and even why you might want to give them away.