Michael Stone has used his experience to help thousands of general contractors, new home builders, remodelers and specialty contractors build stronger, more profitable businesses. Michael is the author of “Markup & Profit; A Contractor’s Guide Revisited” and “Profitable Sales, A Contractor’s Guide” and has taught business management, sales and/or estimating classes. Michael also provides coaching and consulting services and he can be reached at 888/944-0044.

Four Tips for Surviving the Next Economic Downturn

By Michael Stone / June 27, 2016 / 0 Comments

For many contractors, business is good, or at least far better than it was several years ago. When things are good, it’s smart to ask yourself a critical question: Are you prepared for the next downturn? It’s a given that we have up and down cycles in this industry and in the economy in general. […]

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Manage Cash Flow to Keep Your Business Afloat

By Michael Stone / October 31, 2015 / 1 Comment

It’s a basic principle: Cash flows into your pond business when you sell a job. Cash flows out when you pay the costs of the job and your overhead expenses. If you sell jobs for less than what it costs to build the job and pay your overhead expenses, you’ll get behind. You won’t have […]

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Pond Business | How to Take the Sting Out of Cancelled Contracts

By Michael Stone / August 21, 2015 / 0 Comments

If a client cancels a contract with you, how do you handle it? Cancellations happen even to the best of salespeople. Clients have all kinds of reasons to cancel an agreement, and you need to be prepared for that eventuality. Hopefully you’re using the Notice of Cancellation (Right of Rescission) required with every consumer contract […]

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Take the Sting out of Customer-Canceled Contracts

By Michael Stone / June 30, 2015 / 0 Comments

If a client cancels a contract with you, how do you handle it? Cancellations happen even to the best of salespeople. Clients have all kinds of reasons to cancel an agreement, and you need to be prepared for that eventuality. Hopefully you’re using the Notice of Cancellation (Right of Rescission) required with every consumer contract […]

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Seven ways to wreck your business

By Michael Stone / March 2, 2015 / 0 Comments

When your clients are upset, two things can happen: you don’t make the sale, and you don’t get paid. And while there are plenty of ways to upset your client, these seven are among the most common. Avoid these disastrous mistakes to ensure that your business enjoys many happy (and paying) clients! 1) Not Returning […]

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Like Breathing, Being Profitable Isn’t an Option

By Michael Stone / November 8, 2014 / 0 Comments

You know those safety announcements the flight attendants give? The ones where they tell you that if the oxygen masks drop, you should put on your own mask before helping someone else? Well, I just got back from a visit with family in Texas, and hearing that announcement once again made me think about business. […]

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Price Your Pond Construction Jobs Correctly: Stop undercutting yourself to start seeing positive cash flow

By Michael Stone / September 1, 2014 / 0 Comments

Offering a low price is a reliable way to gain customers. But some pond
professionals are so eager to land jobs that they lower their prices beyond
what is needed to sustain business. You can’t have cash flow without cash, and
taking on more jobs for less money is a sure recipe for bankruptcy. Michael
Stone, author of “Markup & Profit; A Contractor’s Guide Revisited,” offers a
strong argument for why you should stop undercutting yourself.

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