Sales and Marketing

Building an Exit Strategy for Selling Your Pond Business

Many of us who own a regular (or pond) business have dreamed of selling it one day and living the dream of retirement. Most of us have very little idea how to make this dream come true. Usually this only happens with a well thought-out plan. Yes, you need a real plan that will work …

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Marketing and Business Converge at the Contractor’s Sales Academy

POND Trade was invited to the Mountain Top Marketing Mastermind seminar, and I took them up on it. After all, a trip to Colorado in April? Sure, I can do that. The seminar was run by the nice folks at the Contractor’s Sales Academy (CSA). The day was loaded with useful information about how to …

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Pond Showcase Model Connects with Customers

Being in the business of installing ponds, we’ve done all types, shapes and sizes over the years. It has been a thriving part of the business for us for a long time. But with more and more landscape contractors installing “ponds,” we’ve got to continue to set ourselves apart from the rest. Thinking outside the …

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Pond Hunter Podcast Connects with Enthusiasts

[box]Above is the most recent episode of the Pond Hunter Podcast.[/box] The pond and water garden industry’s constant push to stay relevant in the age of information can be traced back a couple of centuries —all the way back to the physical publishing of articles and books. Pond enthusiasts in the 21st century still love …

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WAC Lighting® hosts First-Ever Landscape Lighting Summit

WAC Lighting® hosted its first Landscape Lighting Summit on Thursday, November 4th and Friday, November 5th which included landscape contractors and other industry professionals from around the nation. The event was held at WAC Lighting Headquarters in Port Washington, New York. The event was designed to introduce a key cross-section of landscape professionals, including electrical …

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“Koi Days” program and new branding by Your Pond Farm

Your Pond Farm hosted a successful trade show in August and presented their new branding and logo which was enthusiastically received by the many customers and vendors in attendance. Retailers use the show as part of their strategic planning for 2017. Many new products were introduced. They also announced their exclusive new Koi Days program. …

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Get to Know SEO, Embrace Integrated Marketing and Start Generating Content

Recently, a colleague in my online group, Barry Hilton of Aquaman Inc., asked a particular question on Facebook that plagues us all: “I’m sick of blowing money on advertising and getting nothing in return. What are the top three forms that have worked for you?” Without hesitation, Heath Webb of Art of the Yard and …

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Suction Grid Pond Construction: Tips & Trade Secrets Revealed

Imagine, if you will, a beautiful-looking, natural pond with stone, rocks and gravel that doesn’t require an annual drain and spring clean — a pond that only requires a couple of minutes of weekly maintenance, with water so clear that the fish appear to be floating in air, not swimming in water. I’ve personally field-tesed …

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