Here is one person’s opinion about pricing. Do you know what MAP pricing is? How do you decide to price items? Have you given much thought to how discounting affects your business and the industry as a whole? Are pricing standards a good thing or not? You be the judge.
Have you had a customer say, I wonder if they come in blue? Well, the varieties Asagi and Shusui both have blue on their bodies. They are unique, one with a beautiful netting pattern and one with “armor” scales down its back. Start here to learn how to recognize their qualities and how to sell them.
Selling koi is all about knowing what to talk about. Take a look at the koi variety – Doitsu Sanke and learn what to point out to your customers to close that sale. Includes a quick look at three outstanding Doitsu Sanke.
Need help getting your week started? Here are great tips to help you get a great start to your day.
What’s the deal with pressurized filter? Learn about how they work and when and why to use them. Includes tips to consider when deciding on what filter to use. Read about six of the leading pressurized filters on the market today.
In the 1980s, researchers found that viewing fish swimming in an aquarium could lower a persons blood pressure. I remember witnessing the increase of aquarium installations in commercial spaces and doctors offices. It was the beginning of the use of water in the relaxation movement.
What are the important elements to consider in choosing filter media and why. Do you know what Specific Surface Area is? This includes a quick overview of 24 different filter types; the media being used today may amaze you.
Be careful what you plant, especially near liner ponds. Roots can do damage to even thick liner. In this case, a variegated water reed grass that has sharp pencil sized spikes, poked holes through a liner causing the pond to leak.
Kujaku are distinctive with their metallic skin and Matsuba scales (net-like pattern). Read about the challenges and surprising results in breeding this variety of koi. See how dramatically they change in their first year, and what to look for in a Kujaku.
When your customer comes into the store and says, “I want a Tancho Sanke,” do you know what that means? Do you know what beni, matsuba, shiro, tosai, yodan Kohaku means? As the professional, you need to know these Japanese words and terms used commonly in the koi industry. Here is a quick, illustrated list of some of the more common words you will hear, explained simply and clearly.