Have you ever known someone that has a koi pond that does not have koi art in their home? Nope, me neither. Where do your customers buy koi art? If not from you then you may be missing out.
What kinds of koi art are available from artists today? You will find a vast array of possibilities such as paintings, tiles, sculptures, photos, vases, playing cards and even men’s ties.
For retailers, having koi art on the walls or sitting by the cash register could prove profitable. Your customers will see it and hopefully it will stimulate them into buying. If nothing else it gives your store that special look or feel – a destination that is inviting – that your customers will want to return to.
Remember, people who buy koi art want to see high quality representations of koi in their homes. No matter how great the art piece is, if it is of a poor quality koi, be hesitant to buy it to sell. People want to be inspired, and the longer people keep koi, the better their eye for quality gets.
Do you give your customer thank you gifts? For contractors a set of koi coffee mugs might make a great thank you gift. Your customer just spent a good deal of money with you – this could be a nice way to say thank you!
Some artist may even be willing to enter into a consignment agreement with you, which could be a win-win. Everyone going to your store sees the artist’s work and if a painting sells you both make a profit. You may want to contact some of your local artists and support your community by supplying them a new place to display their wares.
Remember to add artwork to your websites, too. With the holidays people may not be buying koi (the real thing), but they may buy koi art. And remember this, koi art is in season all year round.
