Sidebar | How to Get Started with Color for Sales

Published on February 29, 2016

>> Read the feature article, “Why Color Can By Your Best Sales Tool,” by Paula Biles

pond design
This pond in this calendar photo is so beautiful that I have kept the calendar since
2001. It still reminds me about the power of simple color combinations and mass plantings. Photos such as these are perfect for creating color harmonies.

Actions:

  • Get a fresh perspective. Take numerous photos of your retail displays and pond installations, especially signage. Use the computer to reverse the images and see things with fresh eyes. Evaluate strengths, weaknesses and places to better utilize color.
  • Involve staff in the exercise and brainstorm possible changes.
  • Collect color chips from paint stores. Art supply shops are gold mines for colored papers, color decks, color combination books and more. Use them with plants, walls, backyard landscapes, photos and other areas to fine-tune your color sense.
  • Use Photoshop to play with different paint colors or plant combinations in ponds.
  • Teach your staff about different types of color blindness. Use Photoshop settings to display photos as colorblind people see them.
  • Consider involving customers in the color redesign process. Post samples at your store or on your website, and ask customers to vote or post comments on a board visible to everyone

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