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Pam Greiner founded The Green Pen five years ago as the result of a passion for gardening and the environment. Focused on providing online, and off, marketing solutions, our active client list includes several contractors, retailers, and distributors across the country. Our advice is regularly sought by many other contractors and businesses in the Green Industry, as well as other industries. Our services have included developing a variety of marketing materials for our clients including brochures, newsletters, as well as logo design, branding initiatives, and Web design & development. Additionally, we help our clients develop cost-effective marketing and e-marketing plans.

How to Have a Positive Response to the Negative

By Pam Greiner / November 1, 2012 / 0 Comments

How do you handle negative feedback? It is easy to take a negative attitude about it. Instead, learn here how to deal with negative comments made to you or about your company in the best way. Remember, it is important to respond, but knowing what to say can be difficult. There are many things you should take into account. Are you timely, calm… Do you apologize, say thank you… Customer service in this industry is very important; learn from an expert how to handle negatives in a positive way.

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Growing Customer Loyalty & Your Business

By Pam Greiner / July 1, 2011 / 0 Comments

No matter how big you are or how loyal your consumers are, you constantly have to work to nurture those relationships and have continued growth. Planning is critical. What should you be looking for and what you can be doing to keep your customers coming back.

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Facebook: Fan vs. Friend

By Pam Greiner / May 1, 2011 / 0 Comments

Facebook is by far the most widely used form of Social Media on the planet. What does that mean for you and your business? As a business you will want to set-up a business page, which is different from your personal profile. Learn six of the top reasons why and how to use a business page on Facebook. Marketing expert, Pam, also shares some of her personal Facebook rules that she uses every day.

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Getting Your Marketing Warmed Up for Spring

By Pam Greiner / March 1, 2011 / 0 Comments

For the record, marketing is a vital element of success for any business; it is an investment in your future. Find great tips on planning events, email campaigns and newsletters for the next year. Then something just emerging, “Tags” – what are “tags” and why do I need to know about them? You will want to start adding “tags” to everything you do.

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Improve Your Business in Less Then 20 Hours

By Pam Greiner / January 1, 2011 / 0 Comments

No matter the size of your company, these tips will help you improve your business. Marketing expert, Pam Greiner, will show you how an hour here, an hour there can make a big difference. Take a look at seven different areas, that if you spend just a small amount of time on – will increase your sales and much more.

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Developing a Marketing Plan for the New Year

By Pam Greiner / November 1, 2010 / 0 Comments

Developing a marketing plan should be a major focus this time of year. Your marketing and sales techniques may need a change. Expert Pam Greiner will give you a fresh approach to how you promote your business, the services you offer, and a new understanding of your customers.

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Want More Web Traffic? Content is King – Still!

By Pam Greiner / July 1, 2010 / 0 Comments

An in-depth review of how important your website content is. Includes a summary of dos and don’t that you want to do for e-mail campaigns, social media and websites. What is an SEO? Update, update, update your site with quality content correctly.

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Email Campaigns That Work

By Pam Greiner / May 1, 2010 / 0 Comments

How-to write an effective e-mail campaign. Marketing expert shares critical dos and don’ts, including important aspects such as the importance of “opt-outs,” a catchy subject line, professional appearance, testing, links, list management and more. Successful email campaigns are a challenge; learn how to do it right.

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Advertising Do’s and Don’ts

By Pam Greiner / March 2, 2010 / 0 Comments

Marketing expert Pam Greiner shares with you several important Do’s and Don’ts of Advertising–like not using the font papyrus or going overboard with content. When you are ready to start designing your ad, follow these eight critical points. And the old rule “KISS” (Keep it Simple Stupid) may be the best rule of all.

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Mom Says You Should Play Nice

By Pam Greiner / March 2, 2010 / 0 Comments

Here are reminders of simple things that your Mom taught, such as “don’t interrupt.” With the start of a new year, it’s time to revisit the top 10 rules of communication. Included are tips on how to strengthen your Professional Image and how the industry can work together better in 2010.

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