Pam Greiner founded The Green Pen five years ago as the result of a passion for gardening and the environment. Focused on providing online, and off, marketing solutions, our active client list includes several contractors, retailers, and distributors across the country. Our advice is regularly sought by many other contractors and businesses in the Green Industry, as well as other industries. Our services have included developing a variety of marketing materials for our clients including brochures, newsletters, as well as logo design, branding initiatives, and Web design & development. Additionally, we help our clients develop cost-effective marketing and e-marketing plans.

How to Have a Positive Response to the Negative

By Pam Greiner / November 1, 2012 / 0 Comments

How do you handle negative feedback? It is easy to take a negative attitude about it. Instead, learn here how to deal with negative comments made to you or about your company in the best way. Remember, it is important to respond, but knowing what to say can be difficult. There are many things you should take into account. Are you timely, calm… Do you apologize, say thank you… Customer service in this industry is very important; learn from an expert how to handle negatives in a positive way.

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Growing Customer Loyalty & Your Business

By Pam Greiner / July 1, 2011 / 0 Comments

No matter how big you are or how loyal your consumers are, you constantly have to work to nurture those relationships and have continued growth. Planning is critical. What should you be looking for and what you can be doing to keep your customers coming back.

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Facebook: Fan vs. Friend

By Pam Greiner / May 1, 2011 / 0 Comments

Facebook is by far the most widely used form of Social Media on the planet. What does that mean for you and your business? As a business you will want to set-up a business page, which is different from your personal profile. Learn six of the top reasons why and how to use a business page on Facebook. Marketing expert, Pam, also shares some of her personal Facebook rules that she uses every day.

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Getting Your Marketing Warmed Up for Spring

By Pam Greiner / March 1, 2011 / 0 Comments

For the record, marketing is a vital element of success for any business; it is an investment in your future. Find great tips on planning events, email campaigns and newsletters for the next year. Then something just emerging, “Tags” – what are “tags” and why do I need to know about them? You will want to start adding “tags” to everything you do.

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Developing a Marketing Plan for the New Year

By Pam Greiner / November 1, 2010 / 0 Comments

Developing a marketing plan should be a major focus this time of year. Your marketing and sales techniques may need a change. Expert Pam Greiner will give you a fresh approach to how you promote your business, the services you offer, and a new understanding of your customers.

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Want More Web Traffic? Content is King – Still!

By Pam Greiner / July 1, 2010 / 0 Comments

An in-depth review of how important your website content is. Includes a summary of dos and don’t that you want to do for e-mail campaigns, social media and websites. What is an SEO? Update, update, update your site with quality content correctly.

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