Lora Lee has over 25 years of experience in publishing. She purchased POND Trade in 2013 and has been thrilled with her new job ever since. As publisher, she is tasked with a few “minor responsibilities” that include organizing the content schedule, recruiting writers, acquiring articles, selling ads and designing the magazine. In her PPT (Pre-POND Trade) life, Lora Lee worked as an art director, marketing manager and art department supervisor for multiple trade magazines. She spends many hours in her garden and has been featured on garden walks. There is now a pond amidst the flowers. You never knew how much you would enjoy a pond until you have one. Now she can’t imagine life without one. Lora Lee is married and has one son. She lives in the Chicagoland area and her only regret is not being able to enjoy her garden and pond year round!

July/August 2019 Issue

By Lora Lee Gelles / June 29, 2019 / 0 Comments

As I finish up the design touches of this issue, I realize that we have three solid business topics — and all three are topics you are going to want to soak in. You all know how to build beautiful ponds, but you also need to have really good business sense and advice in order […]

Living the Pond Life at Water Garden Expo 2019

By Lora Lee Gelles / June 6, 2019 / 0 Comments

Karrie and Lloyd Lightsey sure were busy getting donations rounded up for the American Cancer Society. Karrie is a cancer survivor, and she puts her heart and soul into fundraising and donating to the cause. Last fall, Karrie gathered shirts with logos from pond builders and retailers and had them made into a beautiful collage […]

May/June 2019 Issue

By Lora Lee Gelles / April 30, 2019 / 0 Comments

First off, happy spring, everyone! By the time you read this column, water should be flowing nicely, with fish happily swimming and aquatic plants starting to green up and bloom. I love this time of year. I have a little personal story to share with you. My son Evan got engaged a couple of months […]

March/April 2019 Issue

By Lora Lee Gelles / March 1, 2019 / 0 Comments

Yes indeed, it’s the moment we’ve all been waiting for. I so wish we had the print version of a drum-roll app to push right about now! It’s been quite the year for entries. At first, they were coming in slowly, but once that deadline hit, we got a huge surge of submissions. I guess […]

January/February 2019 Issue

By Lora Lee Gelles / December 31, 2018 / 0 Comments

Yahoo! It’s 2019. Happy New Year! At the stroke of midnight, I was thinking of all the resolutions I will make in 2019 — NOT. Whether you’re a resolution person or not, I know one thing that’s on the minds of all pond professionals’ minds out there: more ponds in 2019! Here at POND Trade, […]

November/December 2018 Issue

By Lora Lee Gelles / October 31, 2018 / 0 Comments

Got your attention with that headline, I bet! As I was finishing up designing this issue, I came to the “final” page, page 66 (see image, right), which shows a beautiful photo with the catch phrase “Time to Reflect.” Now that the leaves are falling, colder weather is setting in (at least for us up […]

Recap | Atlantic Professional Conference 2018

By Lora Lee Gelles / October 29, 2018 / 0 Comments

  Ahh, my first Atlantic Professional Conference! I would call this one short, but sweet. It started on a Wednesday, and unfortunately, I missed the business coaching with Yolanda Ortiz of Corazon Business Coaching. The buzz among Atlantic contractors was that her team-building exercise on how to effectively communicate and how to plan for long-term […]

Round Three of the Water Artisans of the Year Awards

By Lora Lee Gelles / August 31, 2018 / 0 Comments

Fall is in the air, so it’s time to start netting those ponds to keep out all the falling leaves. At least we’ll start getting some more moderate temperatures to make the pondside experience all the more comfortable. It just so happens that fall also marks the start of the entry period for our Water […]

July/August 2018 Issue

By Lora Lee Gelles / June 30, 2018 / 0 Comments

Anthony Archer-Wills is in the house! I met Anthony and his lovely wife Pauline last year at the IWGS symposium in Pennsylvania. I sat next to them at dinner, and I went out on a limb and asked him if he would be willing to write an article for us. To my delight, his answer […]

May/June 2018 Issue

By Lora Lee Gelles / May 1, 2018 / 0 Comments

For me, springtime is the most wonderful time of the year. Everything feels so renewed when the trees bud, the flowers emerge, and most importantly, water begins to flow through our ponds again! But this spring, as I write my column, my dog is snuggled up, snoring loudly at my feet. There’s a dusting of […]

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