Lora Lee has over 25 years of experience in publishing. She purchased POND Trade in 2013 and has been thrilled with her new job ever since. As publisher, she is tasked with a few “minor responsibilities” that include organizing the content schedule, recruiting writers, acquiring articles, selling ads and designing the magazine. In her PPT (Pre-POND Trade) life, Lora Lee worked as an art director, marketing manager and art department supervisor for multiple trade magazines. She spends many hours in her garden and has been featured on garden walks. There is now a pond amidst the flowers. You never knew how much you would enjoy a pond until you have one. Now she can’t imagine life without one. Lora Lee is married and has one son. She lives in the Chicagoland area and her only regret is not being able to enjoy her garden and pond year round!

July/August 2017

By Lora Lee Gelles / June 30, 2017 / 0 Comments

POND Trade asked Chris Ostrander to write an article about spillways and fountain bowls for this issue. These bowls certainly are a hot ticket right now, and I don’t see this trend going away anytime soon. But what really took me by surprise was how spillways are dotted throughout this issue. Of course, Chris has […]

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Marketing and Business Converge at the Contractor’s Sales Academy

By Lora Lee Gelles / June 29, 2017 / 0 Comments

POND Trade was invited to the Mountain Top Marketing Mastermind seminar, and I took them up on it. After all, a trip to Colorado in April? Sure, I can do that. The seminar was run by the nice folks at the Contractor’s Sales Academy (CSA). The day was loaded with useful information about how to […]

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May/June 2017

By Lora Lee Gelles / April 30, 2017 / 0 Comments

Before I get into what’s on my mind, I just have to say how excited I am that spring is here. We’re finally hearing that joyous sound of running water in our backyards again. And for those of you lucky people down south and out west, be thankful that you have water features to enjoy […]

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March/April 2017

By Lora Lee Gelles / February 28, 2017 / 0 Comments

Oh yes, we do! It’s been a crazy, but fun few months processing and organizing all the amazing entries for our first-ever Water Artisans of the Year contest. There certainly is tremendous talent out there. It goes without saying — you guys are GOOD! We’ve dedicated most of this issue to highlight the winners. Hopefully […]

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January/February 2017

By Lora Lee Gelles / December 30, 2016 / 0 Comments

Happy New Year! Can you believe it? Another year just flew by! I surely hope I don’t sound like an old person saying that, but really, I think time is picking up speed. Are you are resolution maker? I’m not. But if I were, I’d have a few things on my personal list of things […]

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September/October 2016

By Lora Lee Gelles / August 29, 2016 / 0 Comments

When I’m not reviewing articles and photos for upcoming issues, you might find me embarking on various pond tours and visits, attending water gardening trade shows around the country, or perhaps just perusing through all of your posts on Facebook. Regardless of where I am or what I’m doing, the immense talent out there among […]

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Reality TV Series Showcases Southern Pond Builder and Tim Tebow

By Lora Lee Gelles / June 30, 2016 / 0 Comments

I received an email a few weeks ago from Blake Mullins, the consulting producer of a reality television show called “Home Free” on Fox. Its second season, which is hosted by professional contractor Mike Holmes and former NFL player Tim Tebow, began airing in June. Blake took a particular interest in one of the contractors, […]

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Sidebar | 12-hour Days Create Compelling Action on “Home Free” TV Show

By Lora Lee Gelles / June 24, 2016 / 0 Comments

[box] >> Read the Feature Article related this sidebar, Reality TV Series Showcases Southern Pond Builder and Tim Tebow [/box] This is the second season of Fox’s “Home Free,” but this year the competition has taken on a brand new twist. Eleven contestants will compete to win a home for a hero in their lives, […]

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March/April 2016

By Lora Lee Gelles / February 29, 2016 / 0 Comments

Spring Brings Renewal, Refocus It’s the spring issue, and POND Trade has plants on the brain. Just check out that beautiful cover! That basket of lilies cried out to grace it. Imagine it in your or your client’s pond. Plants have such a strong presence in a pond. They’re not only visually appealing, but they’re […]

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January/February 2016

By Lora Lee Gelles / December 20, 2015 / 0 Comments

Print or Digital, more please! New year…same format. Call me old-fashioned, but POND Trade is diving into 2016 via the same platform we employed last year: bright, glossy paper and brilliantly colored ink. Don’t get me wrong: POND Trade has a strong digital presence that puts our awesome content in front of more visitors every […]

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