Demi Fortuna is Director of Product Information for industry leader Atlantic Water Gardens, traveling and working with contractors and distributors alike in developing targeted Atlantic sales support materials. Fortuna has over 25 years of experience in all aspects of water garden design and construction, the last ten years in product research, development, sales and product training. When he isn't presenting complex topics via seminars and lectures in an accessible, enjoyable manner, he can usually be found up to his elbows in pond slime working with his two sons, Edwin and Ely, in their water feature design/build business August Moon Designs.
IWGS 2017

The Quest for Nelumbo Lutea

By Demi Fortuna / December 22, 2016 / 0 Comments

The post-symposium expedition into the wilds of Campeche State in the southeastern lowlands of the Yucatán Peninsula sounded like a Gordon Lightfoot ballad or an Indiana Jones adventure, and for good reason. It had all the makings of a great story. A famous scientist from across the globe had unearthed three mysterious botanical specimens collected […]

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Time to Decide Which Way to Go!

By Demi Fortuna / March 10, 2015 / 0 Comments

Driving back from another amazing Water Garden Expo — a great event for everyone — we hit some snow somewhere in Illinois. Slowed us down some, but the Suburban tracks well in that squeaky, crunchy stuff that snow turns into when it’s really cold. What almost stopped us dead was a brief period where we […]

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The Benefits of Bubbles – The dynamics of subsurface aeration

By Demi Fortuna / May 1, 2014 / 2 Comments

You probably know that oxygen is vitally important to the health of your fish and plants. But did you know that warm weather (like the spring and summer days ahead) can bring your pond’s O2 to dangerously low levels? Efficient aeration can be the difference between a gorgeous, healthy pond and a bunch of dead fish floating on the surface. In this detailed story, Demi Fortuna shares his knowledge on aerating effectively in all seasons.

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How to Move a Mountain: Placing huge boulders for a Pond Build

By Demi Fortuna / July 1, 2013 / 3 Comments

Moving large rocks and boulders gives new meaning to the term “back-breaking labor.” But with a few tips, even three-ton behemoths can be made to cooperate. Demi Fortuna shares the industry secrets to enhance your pond projects, save you time and protect your fingers!

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psi poured concrete pond design

Pond Construction with Concrete

By Demi Fortuna / January 1, 2013 / 26 Comments

Concrete and mortar have been favored by pond construction and fountain builders since the Roman Empire, and the formula has changed little in the past 2000 years. Limestone and clay are mixed, heated and ground to the silky powder we call cement. Concrete is made by adding water, sand and gravel to the cement, while […]

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Rainwater Harvesting, Now Add it to Your Business

By Demi Fortuna / March 1, 2012 / 0 Comments

Rainwater collection dates back 5,000 years. New technologies and equipment are making rainwater harvesting (RH) possible and in some places necessary. Did you know an “Eco-Blox” can support 14,000 lbs. Products like this have made underground storage possible. How much water can be collected from one rooftop? Find the answer to this and many other important points. Maybe even add a Pond-free water feature to go with that RH system.

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Sizing Gravel-filled and Water Matrix Reservoirs for Pondless Features

By Demi Fortuna / November 1, 2011 / 0 Comments

Building a Pondless water feature? Get the engineering right the first time! Learn from a pond industry veteran the “how-to” on sizing vaults and flows when building features such as a long stream. Learn the formula to accurately calculate the Dynamic Volume, so you won’t overflow or be caught short of water.

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Estimating Water Features – a Tricky Subject

By Demi Fortuna / May 1, 2011 / 0 Comments

The low bid usually is not the best for anyone. Our water feature expert shares his experience on how to bid on a job and make a profit. Learn how to charge enough to cover overhead and labor, so you will still be in business next year. Learn the value of the “artistry factor” and why you should charge for it!

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Choosing the Perfect Pump

By Demi Fortuna / March 1, 2011 / 0 Comments

In this issue, our water feature expert we’ll talk about the different types of submersible pumps in common usage, when to use which and how to get the most out of them. Learn the difference between Direct Drive and Magnetic Induction Pumps. Plus – why you would use one pump vs two – the advantages of redundancy and more.

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Getting the Most Out of Your Pumps

By Demi Fortuna / January 1, 2011 / 0 Comments

Does pipe size make a difference in Pump performance? Yes, learn from 25-year water feature expert. Easy to follow Flow Rate diagrams. See how you may be undersizing the pipe/tubing sizes in your installations. Help your clients by providing well-optimized pond systems that get the most out of every pump.

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