Current and back issues of POND Trade Magazine

Including pond business articles, water garden articles, and other pond news.

November / December, 2014


Concrete is the star of POND Trade’s November/December issue. And though it may not have much in the way of personality, it’s somehow still the source of some fiesty debate! While many pond builders consider concrete a necessity for a structurally sound pond, others swear by liner for its impermeability. In our cover story (part of our “Best Practices” series), Kent Wallace presents a new approach: Why not both? Though some consider them enemies, Kent’s got a lot of reasons why concrete and liner — like peanut butter and jelly — work much better together. In other news, fall is here! For much of our readership, that means shutting down ponds and getting them ready for winter. Do you know how to prepare your pond for the big freeze? No matter how you answered, I still recommend turning to pg. 43, where Jamie Beyer lays out the crucial steps you should take to keep your fish safe through the winter. Keep turning the pages for these tips and much more!

September/October, 2014


There are some exciting times ahead for our industry. As you can see on our cover, the "POND Stars" of Aquascape are coming to a television set near you. The premiere is September 9th, and POND Trade has it covered. Turn to page 26 to read all about it. But that's not all. The September/October issue has articles about upper pond design, proper selection and placement of aquatic plants, finding the right balance/ratio of koi for your pond, how to price your construction jobs correctly, and much more!

July/August 2014


Ponds! Summer! Ponds! Those words seem to go hand in hand. The July/August issue is brimming with helpful articles to read in this busy season. We kick it into high gear with the cover story about aerial drone photography. Benjamin Timmermans gives us all the details, including great photos and links. Continue to turn the pages as we also cover articles about the advantages of rainwater harvesting, the specifics of making a pond a true koi pond, tips to make your pond shine with lighting, controlling invasive plant species and much more!

May/June 2014


Spring is in full tilt. POND Trade’s May/June issue is filled with a variety of articles to jump start the season. Our cover story will let you in on Mike White’s filtration secrets to a crystal clear pond. Ever watch any of the “CSI” shows on television? Well, Paula Biles wrote her own version of what goes on in “Pondville”. She tackles what could be killing your plants. Turn the pages as we also cover articles about aeration dynamics, koi skin scrapes, a new variety of goldfish, and much more!

March/April 2014


Presenting the March/April issue…
That must mean it is time for spring. This issue should prep you for the new season. We have articles on dividing your aquatics, another on insight into getting more lake management jobs, two articles about growing your business and much more. Another must read is Kent Wallace’s “Ponds by the Numbers” in which he assembles a list of industry guidelines. Another article that is sure to raise a few eyebrows. So enjoy spring, enjoy this issue and most importantly, enjoy what you do!

January/February 2014


This January/February issue is loaded with great articles. As promised, we have delivered the “Swim Pond Debate” article. Should you be swimming with your koi? Our editor, Peter Celauro, tracked down experts on both sides of the debate to find out, and present to you. Our goal with this story was to accurately present the opinions of knowledgeable pond people and allow our readers to decide for themselves. This issue also features articles on frogs and toads, organizing your business calendar, anaerobic filtration, weathering your fish and much more. Enjoy!

November/December, 2013


Happy Fall POND Trade readers. We have a great mix of articles this month - something for everyone. Are you into aquaponics/hydroponics? If not, you may want to be once you read Mike Garcia\'s article on this topic. Are you thinking of investing in some new equipment next year? Mark Battersby will give you some insight to help you with your decision making. And as you can see on our cover, Kelly Billings shows us how you can transform ugly drainage areas into beautiful natural areas. So turn the pages to see these and much more!

September/October, 2013


Those sneaky water wolves are actually called mink. They sure know how to mess with your pond. Jamie Beyer will share his knowledge and tips on how to safeguard your pond against them and other predators. The September/October issue also features articles about turning your existing pond over to a koi pond, the changes that will affect you with the looming affordable care act, details on the construction of a duck pond, and much more!

July/August 2013


As you can see by the cover, the focus of this issue is rocks — and lots of them! You’ll find three articles that illustrate the role rocks can play in your water features, each from an established authority with real experience turning clients into happy customers. For those who prefer flora, David Curtwright has written a detail-rich review of the genus Ludwigia, and business owners won’t want to miss Karen Leland’s feature on Pinterest. Finally, we bid Tom Graham a very fond farewell on page 37. After over 20 years in magazines, the Grahams are vacating their editorial and ad sales roles to pursue a more relaxing lifestyle. I can’t say for certain what they’re planning next ... but I’m sure you won’t find them far from a pond.

May/June 2013


CLICK! Turn the page to get some insights as to how to photograph the ponds you design just right. Benjamin Timmermans will share his tips to make your photos pop. The May/June issue also features articles about water quality, native shoreline perennials, finding the perfect loan to grow your business, and more!

March / April, 2013


Is Algae dragging you down? Jamie Beyer shares his tips on how to turn “pea-green” ponds to pristine ponds. The March/April issue is chock full of information to get you ready for Spring and beyond. Be sure to check out our new column “PONDer This!” by Erik Tate.

January / February, 2013


Let’s start the year with two hot topics that are often debated in this industry – building ponds with Concrete and MAP pricing. Two veteran pond industry authors, Demi Fortuna and John Olson, tackle these topics in superb detail. Demi will share both fundamentals and details that will help you achieve concrete pond construction successfully. The MAP pricing article is a full five-pages long, in order to fully address the pros, cons and many questions surrounding this complex issue. Please do not overlook this topic as boring or unimportant. Take the time and read it. MAP pricing affects us all. In many areas of the country it makes sense to move pond fish indoors during the winter. What will you need? Learn about the precautions to take to move pond fish indoors and then back out when spring returns. Talking about spring, be prepared when your customers call this spring and their pond is leaking. IPPCA’s 5 star-contractor talks about how he gets his customers involved in finding the leak and how this is beneficial to both the pond builder and the customer. Three important 2012 events are covered in this issue – POND Trade Magazine’s Product of the Year, IWGS’s Waterlily of the Year and IPPCA’s INFO-TANZA. Taro Kodama shared his knowledge about what to look for and how to sell the koi variety Hikari Utsuri. Looking for a seminar idea? The PondPro Shop hosted a Ladies Day pond build. Pink was the color of the day, and included building a pond! Please let us know how we can help you this year.

November/December 2012


Fountains of Fire and Water create an eye-grabbing spectacle impossible to ignore. See one company's patent pending technology in this hot new trend for the water feature industry – Fire Fountains. We have talked about submerged pumps; now it is time to talk about the whys and hows of external pond pumps. In this issue is a comprehensive article about the advantages and best use of these pumps. With the pump being the heart of any pond or water feature it is important to learn what works well. Which pump to use can vary, as no two ponds are ever exactly a like. Talking about ponds, take a look at our Pond Construction article with its many challenges and the beautiful results. Looking for additional income? (Who isn’t?) Take a look at what aquatic plant expert Kelly Billing shares about Pond Plant Profitability. Are you driving by neglected ponds/lakes? Learn how to earn a profit and turn these ponds into a useful living environment. Plants can transform any water feature as well as improve the bottom line, so next time, don't leave money on the table. Have customers with koi? There is a new vaccine called CAVOY. Find out how it works and what you need to know in our look at the vaccine. Need more? Read how to handle Negative Feedback, Inventory Buying Strategies and Pondemonium® 2012. We would also like to welcome Taro Kodama for writing the Language of Koi this issue. He shares his knowledge about the beautiful and friendly variety, Ochibashigure. There's a lot to learn in this bigger than normal November/December issue, so please enjoy.

September/October 2012


Do you know that ponds are green (products) and drought friendly? Really! Paula Biles explains the hidden benefits of ponds, that you can use to sell installs and much more in this issue. Two pond builders share their experience in pond building starting with Ziemer Design known as the Garden Artist for his beautiful work. Next is an accomplished pond industry expert Eric Triplett sharing his knowledge about the right way to install bottom drains and why you should. Take a look and learn why so many installers are now including them in their pond designs. Hard to believe it right now, but we do need to start preparing for cold weather. Learn how to keep your customers' fish, as well as your own, alive over the winter. There is a new technology available that makes pond immersion heaters easier to use, more reliable and safer. Another way to help your clients feel less stressful about winter is by adding a pond De-icer. Be prepared with the best tools on hand, to keep that pond fish-safe over winter. Every company needs to have good business credit. What can you do to increase your company's credit rating? In this in-depth article you will get nine steps to establish credit and four to increase/build your credit. Don't wait till you need it, work on it today! Credit is a vital part of being in business. To round out this issue we have an article about an interesting koi variety - the Goromo. This beautiful koi is a cross between a Kohaku and an Asagi. Take a quick look at Koromo/Goromo so you can share the fine points, and sell this variety to your customer's. Oh and it never is too late to change that irksome habit. Zen Habits shares easy steps to changing a habit that gives you trouble; you will cherish new-found freedom when you do.

July / August 2012


Learn from two great industry leaders about two very different business opportunities - why you should have a Gift Shop and the benefits of exploring the under utilized Lake Management market. Hopefully one or both of these will help your company achieve that next level of success. Want to add that tropical paradise to your client's pond? Simple - use Hibiscus and Canna. Learn about these versatile plants to create a visually inviting oasis class look to your projects. The beating heart of a water feature project is the pump. We dive in the deep end of submersible pump tech with this issue. Get an in-depth look at the differences between today's magnetic drive, direct drive and the newer hybrid magnetic asynchronous drive pumps available for your projects and customers. Just as in the late 80's everyone had to get a fax machine, now you need a smart phone and a website. And your site must include Videos! Learn how-to with some tips about how to use YouTube. It may be easier then you think. In our pond construction article see how the builder over came the obstacles of a small confined space with very limited access - at a cancer center. See the results of this beautifully upgraded pond. A new KHV vaccine is out, and you need to be prepared for the questions your customers are going to be asking you. Dr. Julius Tepper provides answers to many so you won't be caught flat-footed.

May/June 2012


Looking to boost the revenue of your pond and water feature business? Carl Petite, Columbia Water Garden, shares his experience with service routes: this may be a great business opportunity. A service route can generate income year around in many areas. Koi farm owner, Ellen Kloubec, shows you the best way to net and bag koi for your customers. See the interesting way she closes the bags using elastrator bans and pliers. Is clay something you should be adding to ponds? Learn about the attributes of this substance and it may just help your water quality and fish health. Yes summer is here, and the sun will cause evaporation, but what is normal evaporation? Or is water loss from the "splash factor" or a possible leak? See the formulas for calculating evaporation so you can tell if a pond is leaking or just losing what is considered typical evaporation. You will see several beautiful aquatic plants in this issue; including Aquatic Plants of the Year announced by IWGS. Auto-fills for ponds-some love 'em some swear against them. Take a look at the article by Hollye Merton and learn the Ins and Outs of Auto-fills. Can you do more to help your business grow? We hope we can help with fresh thoughts from Rick Smith of EasyPro Pond Products on word of mouth networking. Industry events are also a great place to network and ask your peers questions that can help your business. We hope to see you at one of these events this year.

March/April 2012


Have you considered using aquatic plants to control algae? If you install ponds or own a retail shop this issue features an article that is loaded with information you need to know. David Curtright shares his extensive knowledge and techniques, here. Following the "water" theme, we have included two articles that revisit rainwater harvesting and the key components of good water quality. No pond or water feature is finished until it can maintain healthy water. These articles should help you reach that goal. Rainwater harvesting is still new to us, but is becoming more common every day. Some states are even passing laws requiring some kind of rain capture. Take advantage of this great opportunity to add this emerging segment to your business. Consider it a good excuse to refresh relationships with your prior customers. Rainwater harvest systems also lead nicely into pondless water features. Speaking of pondless water features, do you know what your customers want? A marketing expert with 30 years of experience explains how this industry's customer base is changing and offers tips on how to update your business plan to meet this challenge. It's all there in *Planning for a Diversified Customer Base*. Should you sell High-Fin Banded Sharks in your shop? Can You Afford to Offer Discounts? Info Tanza 2011 Reviewed, and What is a Tategoi - round out this jam packed issue. Have you seen the pond industry website - pondsources.com? In the huge world of the Internet, getting found is job #1. Now our industry has its own directory, and you can be included for free or cheap. Read about PONDSources.com and then take a look Online. While things constantly change you can stay in the know with POND Trade Magazine in print or as an e-pub! Have a great spring season.

January/February 2012


January/February is a great time to renew, rethink and set goals for this next year. As a retailer what should you be doing to prepare for the needs of your store and your customers? Take a look at "Creating a Welcome Environment," a good review about aquatic plants and pond fish that your customers will want. There were many beautiful water lilies introduced last year. See the very best lilies that won top honors in the IWGS competition. There are many products brought to market by our top pond industry manufactures each year. See the dozens of new products that were entered in the New Product Challenge and read about the top products of the year. From new fish foods to new pumps, take a look at the new products you can use this upcoming season. Now is the time to call the manufactures and learn about their products. There are two koi articles; one about skin and one about gin rin. See how these two elements can increase the value and appeal of a koi - something your customers may be looking for, even if they don't know it yet! Remember when pricing/sorting your koi to include these characteristics. Industry Veteran Rick Smith shares with you his marketing experience that can help you change as your industry and customer's needs change. Now make some goals and get going.

November/December 2011


Looking for year-round business? Here are two articles that may help. One explores a segment of the goldfish market and the other highlights the benefits of selling koi art. Read how to take advantage of these business opportunities that may help offset the seasonal nature of your business and increase profits. In this issue we continue our exploration of aquaponics, in Aquaponics Explained Part 2 - A Good Fit for Pond Professionals. Learn about the fish and plants that are successfully used in this emerging industry. Two industry events are chronicled here for you - the Waterlily and Lotus event held in China and Pondemonium 2011. After reading the reviews take a look at the many pictures to get a closer feel for these industry events. Wondering what expenses you can deduct on your taxes? A tax expert will review many of the expenses the pond industry businesses have and how to take advantage of them on your tax return. Building a pondless water feature? Learn from a 25-year pond industry veteran on the ins and outs of sizing and building a pondless feature. Do it right the first time!

September/October 2011


Aquaponics - a good fit for pond professionals? In this issue, is part one of a two part series featuring an in-depth review of Aquaponics. Learn about this emerging market in detail that could lead to new business for you. To help understand the difference between Aquaponics and Hydroponic gardening we have an article that does a quick review of hydroponics and its benefits. With the changes in the seasons special care needs to be taken for ponds and aquatic plants. Learn from two industry professionals about how they deal with their respective specialties. This is also a time to be on the lookout for signs of "Aeromonas Alley." Learn what it is, the problems that erupt and what you should do for your customers' koi. Talking about koi, Brady Brandwood gives us an in depth look at the beautiful Ki Utsuri koi variety. For every pond and water feature you install, you need a signed contract. How strong is yours? Do you address things like changes in the weather in your contracts? Be sure to cover your bases and learn from veteran Rick Bartel on how to write a strong contract for this industry. Product of the Year entries and nominations are now being accepted. Take a look at the announcement page and/or pondtrademag.com. To wrap up our September/October issue with a smile, we bring you thoughts on "How to Be Happy Anytime."

July / August 2011


Hard to believe we already need to be planning for the Fall and Winter seasons. Pond Pro Shop shares with you two programs they have launched that have helped increase sales in November and December - a "Pond Dollar Promotion" and their new "Christmas Store." Have you ever wondered what the difference is between up lighting, moonlighting and floodlighting? Another great add-on to a pond project is to light up the night. Mike Garcia will help you understand 10 different techniques used in Garden Lighting, as well as a few other useful tips. Nelson Water Gardens and Nursery shows you, step-by-step, an inexpensive, quick way to make fountains out of glazed pottery - another quick add-on sale to a pond project. For more on the wonderful sounds of water, read the excerpt from "The R.I.S.E. Method." It is all about adding audible dimensions to waterfalls. Language of Koi is all about Goshiki, the old and new style. There are four more great articles that every business can learn from, touching on customer loyalty and naming new products, to overcoming adversity and being on TIME.

May / June, 2011


As water feature and pond construction opportunities become available, be sure your estimates cover all costs so you can guarantee a profit. In our article on Estimating Jobs, you will learn to charge not only enough to cover expenses, direct and indirect, but place a value on the "artistry factor." A fountain can be a beautiful addition to a pond. They are also beneficial as they add aeration and water movement. See how one company has developed a self-powered, remote controlled fountain system you can spec for your customers' ponds. Talking about aeration, learn the details regarding dissolved oxygen concentration and why it is a critical element in every healthy pond. Here you will learn how it affects fish, how to detect low levels, what immediate actions to take if needed and how to prevent low levels. Do you know what anoxic filtration is? Most don't, so here is a good review on how conventional biological filters work and how they differ from an anoxic filtration system. Our Language of Koi series continues with an in depth look at the Tancho. Then learn about feeding those koi or goldfish. Read how these fish are different from other pets and what they need for good health and strong growth. Okay what do you know about Facebook? As Facebook continues to grow and change, learn what every business should be doing and why from our marketing expert. Many of us find ourselves married to both a business, and our spouse. Here is expert advice about protecting your marriage from the ravages of life in business. Includes an in-depth, terrific list of "together activities." We hope this offers hope and encouragement and helps you be successful in both your business and personal lives.

March / April, 2011


This is an important time of year to address keeping ponds and fish healthy. There are two great articles that will cover the things you should be doing now to help yourself and your costumers. Then get your marketing warmed up for the spring. Marketing expert Pam Greiner gives you great tips on how to get started. Have you wondered what's up with those postage stamp sized colored boxes that are showing up in ads? They are called "Tags" and Pam will tell you all about them. Want to make an impression as a contractor or a retailer? Be sure to see the ten scene stealing aquatic plants in this issue. Learn from our horticulturist expert their names, the conditions they need and what to expect all in one place. Talking about all in one place, be sure to see the tables about Pest Diseases, Pest Controls, and Pest Descriptions. Learn to identify and treat for pests in the water feature industry. The koi variety Hariwake is explained, including tips on how to retail them. The IWGS event is reviewed; learn who was inducted into the IWGS Hall of Fame and much more. Veteran water feature expert Demi Fortuna will step you through "Choosing the Perfect Pump." He will take you in-depth into submersible pumps and why you might even want to run two instead of one. Then there is a short but important tip about improving your communication that is a must read.

January / February, 2011


What are you going to do in 2011 to improve your business? Our marketing expert will share tips on improving your business in just 20 hours a month. Web videos and YouTube are becoming more important as the digital age generation is growing up. We will teach you some of the insider's top 10 tips on making YouTube work for you. On a lighter side, see how one koi farm handles their koi farm security. Demi Fortuna, 25-year expert, will address getting the most out of your pumps in the first of a two part series. Is maximizing flow rates worth the trouble - be sure to read this article to find the answer. Have you every had a customer ask - do they come in blue? Blue koi that is. The answer is yes; learn about these two koi varieties - Asagi and Shusui. We have a chapter excerpt from Mr. Kodama's new book Koishi. This chapter features the Aokiya Koi Farm, where the koi variety Kikokuryu was created. Learn about the breeder and how the Kikokuryu evolved. Water quality is so important in every water feature and pond. There is an in-depth overview of water test kits - their selection and proper use. Next is an article about Algae - the causes and cures. Two great articles that are a must read for any one in the pond industry. Many pond builders and retail koi store owners are in the business because they truly enjoy it. But if you don't enjoy what you are doing, or maybe would like to figure out what you would like to do. Inside this issue are ten steps to finding your passion. Chose a job you love, and you will never have to work a day in your life. (Confucius)

November / December, 2010


This is the time of year to reflect and plan for the New Year. We have a pond contractor, Dave Jones, and a retailer, Carl Petite, with suggestions on how they have been successful in this pond industry. Dave talks about a segment of pond building that you may be missing out on - retrofits and upgrades. It takes work to find new customers, but remember your prior clients - they may be ready for a change or addition to their pond. Retailer, Carl started his successful business when everyone said not to - during this difficult economy. He shares seven tips that led to his success. Marketing expert, Pam Greener explains why marketing plans may need to be updated as our customers thinking has changed. She will give you a fresh approach on how to promote your business, the services you offer, and a new understanding of your customers. Citibank also has suggestion on how to boost your revenues with important points every business owner should be aware of. Are you prepared to answer some hard questions when a new potential client contacts you? A 23-year pond-building veteran will give you his answers to the 10 questions all contractors should be prepared to answer. What is a Doitsu Sanke and how is it different from other koi varieties? See some points that you can use to motivate a sale when talking with customers in this quick article about this beautiful variety. On the cover is the water lily of the year, announced at the 2010 IWGS Symposium. Learn more about this amazing hardy lily, that looks like a tropical, as well as the other top winners. This years winners are truly stunning. Thank you to all our subscribers and advertisers for your support in 2010!

September / October, 2010


Twenty-year industry veteran Rick Bartel shares his view on the "Rock on the Bottom" controversy. This provocative article "Rocking the Boat - are Rocks the Problem?" introduces his theory about "rocks" and good pond design. A second must read article is "Rain Water - Benefit or Hazard for Ponds," by water expert Ann Telford. Is that rain water really safe for you fish? Mr. Kodama completes his series of "How to be Successful Selling Japanese Koi." He discusses the importance of visiting your customer's ponds and koi education. This issues POND Sources covers large format pressurized filters, with an article by Tamsie Pierce, descriptions of six leading filters on the market and the POND Sources directory of manufactures and distributors. IKEAGE meaning, "mud pond harvest," is a Japanese koi farm tradition. See how one US koi farm continues the historical tradition here. It is always amazing to see the koi come out of the mud ponds, more beautiful then the year before. Ponditat for Humanity is an annual charity pond build event by IPPCA. See great pictures of this year's pond renovation/upgrade. Ever have one of those days where you just have a really hard time getting up in the morning and starting the day? Best Seller author Gretchen Rubin shares her eight tips on improving your (Monday) Mornings.

July / August, 2010


NEW: This issue features the launch of *POND Sources*-a new section of POND Trade that is a combination of product articles and a directory of manufactures and distributions. This first issue focuses on Filters and Filter Media. Find an overview of the many filter media brands that are currently available for ponds. In the 1970's there were no pond specific commercial filters in the market, now see your variety of choices. Want to find out more about these products? It's easy; just check the POND Sources Directory of manufactures and distributors. We also explore that vexing problem leaky ponds. Expert Jamie Beyer steps you through the first part of a two-part article about investigating leaks, with techniques to use and tips on prevention. On the personal side, do you have a dreaded task you just can't get done, or struggle with? Learn six strategies to help you GET that task done. Blackwater Creek Koi Farm will show you and help you understand the koi variety-Kumonryu. Also take a look at a Monster Pond and what it took to complete this demanding pond. Marketing expert, Pam Greiner, in-depth article covers the important aspects of your e-mail campaigns, social media, and website. What is the number one element? Content. Learn how to do it the right way. Remember you can find press releases and upcoming events in this magazine and on our website.

May / June, 2010


The Pond Trade includes many forms of water features. Covered in this issue are container gardens, that can be made out of anything that can hold water, to large “farm ponds” needed for a variety of different purposes. Focusing on koi and pond health, Vicki Vaughn, koi health expert, shares her experience with metal toxicity. Learn how to tell if it is present, where it might be coming from and what to do about it. Then koi industry expert Mamoru Kodama teaches retailers how to keep koi alive until they are sold. Learn what tasks employees should perform including feeding, cleaning & medicating. Then read about the beauty and challenges of the koi variety Kujaku, from long time US koi breeder Ellen Kloubec. Want to learn how to have a successful e-mail marketing campaign? Pam Greener shares critical dos & don'ts – don’t just SPAM your e-mail marketing list, make it work and generate sales for you. Four leading aquatic plant experts share their favorite plants. See their final choices and read why they selected each one. Included is a chart to see at a glance how the plants compare. Last, but not least, take a look at NAPP’s first national event.

March / April, 2010


Focusing on water chemistry–there are two great articles to help with your understanding of the water in our ponds and one on “how to” offer the service of water quality testing. POND Trade Magazine is proud to announce the winners of our first Product of the Year Award. Six industry leaders helped make the selection along with the Online voting by our readers. Congratulations to MinnFinn Max – The Overall Winner. See all the winners in the two categories: Pond Equipment and Pond Products. Advertising is critical to your business. Marketing expert Pam Grainer will give you tips on the do’s & don’ts - like what font not to use. You will learn about 8 important things to keep in mind when you design an ad. Have you wondered what it is like to own a koi retail store? Joe Pawlak shares his experiences with you about what you can expect, including details on managing fish. Butterfly koi – where did the name come from, what are they – Randy LeFever explains their origin at Blue Ridge Fish Hatchery. On the lighter side, see Pagel’s Pots - Walter Pagel, a water garden industry legend’s backyard features a collection of pots filled with miniature aquatics that are delightful and different from the norm.

January/February 2010


Focusing on the retailer you will find articles about effective retailing systems, learn the ends and outs of credit card interchange and processing fees, and tips on dealing with theft in your business. Important topics to help you be successful. Our plant expert goes into detail about the plants that are available, when to use them and how to mix them. Sell koi? You need to know several Japanese words and terms. Included here is a quick, illustrated list of some of the more common words you will hear. New starting with this issue is our Question and Answer section. Questions will be answered by the International Water Garden Society moderated Steve Stroupe; koi questions by Joe Pawlak; and other experts in the field of the question. Our first three questions cover several great topics. Then take the time to revisit the top 10 rules of communication in *Mom Says to Play Nice*. Also new this issue is a web only article. Again along the line of focusing on the retailer it is about what you should know when you want to start Pond Shop.

November/December 2009


What is a CrossOver pond? - a design that is koi friendly with a water garden appearance. Read how this design differs from the hybrid pond, koi pond and water garden. Why sell goldfish? A goldfish breeder will teach you how; along with a discussion on the different varieties that are available. Your customers' have algae covered or dirty waterfalls? Here is a hand out article on cleaning and maintaining those pesky waterfalls. Includes tips on finding leaks. Aquatic plants for veggie filters - which ones to use and why. There two great articles about planning for the next year - our marketing expert uses easy to follow steps to creating a marketing plan and, in the article Planning for Spring what retailers should be doing now. Learn what is the number 1 thing you want to avoid as a koi retailer. The IWGS has introduced their winning lilies and inducted two into their Hall of Fame. Finally take 30 minutes to be happier - learn how in this issue now.

September/October 2009


Hybrid ponds are the topic of our cover story – A Pond in the Middle. Find Part 2 of UK retailers sharing their knowledge and experience in the garden pond business. Winter is an important topic at this time of year and we have three great articles by three experts in their fields covering the subject – for plants – Fall Finale (Aquatic Plant Care in the Fall), for koi – Overwintering Koi Under Thick Ice (a good read for all koi keepers) and then a good overview covering both plants and fish for the fall and winter in – Falling into Winter. Want to increase you profit, reduce your labor and make a nicer looking water garden? Find the answers in the article – Pond Design –Plants vs. Rock Edges. Learn about the profitability of goldfish, how pipe fittings can make a difference, what to look for in Shiro Utsuri and how to host a local event. Tips on how not to be a “used car salesman.” On a personal note 7 points of advice on taking control of you busy, hectic days.

July / August 2009


UK retailers share their knowledge and experience in the garden pond business. A Two-pond Filtration System for Koi - advice on how to use a second pond as a filter, learn what has worked for this garden pond industry expert. Kikokuryu – what is that? Get some tips and learn about this great koi variety. Step-by-step information about How-to Install a Disappearing Fountain, including advice on how-to maintain them. Must know information about the current trend of Social Media Marketing Madness - what it is and 10 Steps to Success. Expert advice covers the topics of Water Lily Pests and Diseases and Summer Pond Care. Yes, there are benefits to rising early, learn how-to with some practical steps. Distributor and Manufacture team up, see what they are up to. How to use banners as inexpensive marketing tools, tips on doing it right.

May / June 2009


Make it Bigger, don’t be afraid to seam that liner pond. This lead feature covers step-by-step advice on how to seam a liner and make that pond bigger. Find great advice on Staying Productive During the Dog Days of Summer. Learn about the challenges of breeding and selling Showa. Do swans belong in our pond or water gardens? Learn what else your customers may want to put in that pond and how to deal with them. Then there is information on how to deal with raccoons in our ponds, and how to make that first impression and make your business look good in Dress for Success. High Stress - 12 great tips are covered in this magazine on how to deal with high stress. Aquatic plants, what should I use? Find the answer in Botanical Psychotherapy and finish off with Keeping Ponds Healthy…learn ways to help maintain good water quality.

March / April 2009


How to use Signage as the Silent Salesman, Profiling Today’s Pond Buyer, Preparing New Koi for Sale (knowledge you need), and advice on what plants to use in the pond or water garden and why just to mention a few articles full of great business advice. Along with learning about signage, our business professional advices on water garden and pond department displays and inspiring life-long customers. Find information on a new business opportunity Rain Water Harvesting; includes how it is beneficial to your customers and is helping the environment. Understanding Sanke is covered in this magazine, including tips on how to get top dollar for them. Simple Living Simplified – 10 tips on things you can do today to simplify your life.

January / February 2009


Professional advice on how to make and use a plant filter is our lead article in this issue, titled The Grid Veggie Filter. Then find business tips and suggestions about the recession – how to rise to the top even in down times. Aquatic plant sales down? Get tips on how to refine your plant sale systems, includes advice on how to avoid common mistakes. Garden Pond Industry experts talk about how to have a more successful pond department/business and an article that includes step-by-step design and construction of an above ground koi pond. Selling Kujaku? Eight easy features that you need to know and can make them easy to sale.

November / December 2008


Heron control, the magic of the Lotus and business tips on how to fail or flourish in our current economy is just the start of this information packed magazine. Authors share their knowledge and advice about the “Green Industry” in articles like The Greener Side of Ponds and Wind Power is Finally Here. With a growing concern about droughts our expert gives tips and ideas about water-wise use of water in pond maintenance. A new series about the Language of Koi starts with Kohaku. Insights are given as to what to look for in a Kohaku and how to price koi to get top dollar.

Online Exclusive Articles


Online Exclusive Articles