How-to write an effective e-mail campaign. Marketing expert shares critical dos and don’ts, including important aspects such as the importance of “opt-outs,” a catchy subject line, professional appearance, testing, links, list management and more. Successful email campaigns are a challenge; learn how to do it right.
May / June 2010
Even low levels of toxins can cause fish loss. A must read article about the signs for metal toxicity and what to do about it. When you thought you knew everything about water quality, there is more you need to know. Included are places to look to see if you are adding metals to your pond water and suggestions on what pond contractors and pond maintenance companies, and retailers can offer to their customers as solutions.
Koi can pretty much sell themselves, but keeping them alive until they are sold can be handled best by your employees. Learn what tasks they should perform and why, including feeding, cleaning and medicating. Customers will appreciate a sales staff that understands fish care, and being responsible for the health of the koi will help them pass that knowledge along to your clients.
Four leading aquatic plant experts each share their three favorite plants. This turned out to be much harder then any of them anticipated, with so many plants to choose from. See their final choices and hear why they selected each one. Included is a great chart to see at a glance how the plants compare. Maybe you will find a new favorite yourself.
POND Trade Magazine participated in the National Association of Pond Professionals (NAPP) first national event. NAPP’s Water Feature Conference & Expo–learn more about this inaugural event.
Kujaku are distinctive with their metallic skin and Matsuba scales (net-like pattern). Read about the challenges and surprising results in breeding this variety of koi. See how dramatically they change in their first year, and what to look for in a Kujaku.
Okay you have looked at container water gardens and ponds – what about lakes. Need something New or Different to add sales to your business? Take a quick look at what “farm ponds” are – how they are used, and how they might be a good fit to your existing service business.
Water Features come in all sizes. Container Water Gardens can be made out of any vessel that holds water, can be an alternative to larger ponds and be a beautiful addition to any yard. They are easy to install, fit any budget and may be a way to introduce a new client into the world of water features. This could lead to larger projects or be a small add on for a current customer.