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Why Color Can Be Your Best Sales Tool

>> Related Article | Why Color Can Be Your Best Sales Tool

Complementary-colored lily groups are spectacular in or out of the pond. Color harmonies are universal, like this stunning display from Bangkok’s plant market.

Visual displays become more effective when colors are grouped together. This is enhanced by the complementary color in the shelves — blue.

See how effective colors can be when grouped together.

This pond in this calendar photo is so beautiful that I have kept the calendar since 2001. It still reminds me about the power of simple color combinations and mass plantings. Photos such as these are perfect for creating color harmonies.

A puny little concrete pond we stuck in the corner became a focal point because of its contrasting colors. If all blossoms were the same colors, this feature might never be noticed. The color wheel (opposite page) is a circular view of visible colors. Color combinations are based on their relative positions on the wheel. Photos by Paula Biles.

This gorgeous backyard makes excellent use of color during the off-season with a simple blue globe. The pink flowers coordinate with the spring tree blossoms and establish a serene, calm mood. Photo courtesy of Kelly Billing.

Blue and orange are complementary colors, or opposites on the color wheel. These pairs create striking combinations and are used in everything from logos to stunning pot displays.

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