Industry Trends

Getting Started with Stone Carving

1 Comment / Industry Trends, Pond Content, Pond Trade Perspective /

Today’s pond customer will often look to his installer for landscaping and surrounding decorations to complement his new water feature. In the past, many installers have allowed these valuable supplemental sales to pass them by. Some of those who have made the foray into this business have limited themselves to providing plants, gazing globes, ceramic/resin […]

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Price Your Pond Construction Jobs Correctly: Stop undercutting yourself to start seeing positive cash flow

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Offering a low price is a reliable way to gain customers. But some pond
professionals are so eager to land jobs that they lower their prices beyond
what is needed to sustain business. You can’t have cash flow without cash, and
taking on more jobs for less money is a sure recipe for bankruptcy. Michael
Stone, author of “Markup & Profit; A Contractor’s Guide Revisited,” offers a
strong argument for why you should stop undercutting yourself.

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