Price Your Pond Construction Jobs Correctly: Stop undercutting yourself to start seeing positive cash flow

Offering a low price is a reliable way to gain customers. But some pond
professionals are so eager to land jobs that they lower their prices beyond
what is needed to sustain business. You can’t have cash flow without cash, and
taking on more jobs for less money is a sure recipe for bankruptcy. Michael
Stone, author of “Markup & Profit; A Contractor’s Guide Revisited,” offers a
strong argument for why you should stop undercutting yourself.