(Excerpt from the book KOISHI)
An in-depth interview with the creator of the koi variety Kikokuryu, Mr. Haruo Aoki. Learn how his childhood koi experience inspired him, and about the creation of a new koi variety. This is a sample chapter from the new book KOISHI.
Mr. Kodama discusses the importance of keeping your customers koi alive by educating your customers and providing regular maintenance service. He covers reasons why the koi can die after only a week or two and what to do to prevent problems. Each pond and pond owner is unique – by visiting or maintaining their pond you will be able to help them when they need it most. This also builds customer loyalty, stimulating future sales.
Read MoreKoi can pretty much sell themselves, but keeping them alive until they are sold can be handled best by your employees. Learn what tasks they should perform and why, including feeding, cleaning and medicating. Customers will appreciate a sales staff that understands fish care, and being responsible for the health of the koi will help them pass that knowledge along to your clients.
Read MoreThere are three basic types of jobs in the koi business – buying/importing koi, selling koi and customer service. Learn from a well-known distributor the art of selling koi. What is the number one problem you want to avoid? Begin with step 1, buying koi/importing, in this first article by Mr. Mamoru Kodama. Included are tips on buying, quarantining and caring for your koi shipments.
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