Mamoru Kodama is an expert in the Koi industry, an author, and the owner of Miyoshiike Co., Ltd. He has been invited to speak as a guest lecturer several times by international Koi clubs within the United States, Singapore, Malaysia, Thailand, etc. He was a guest speaker at the AKCA seminar 2002, Concord, California and AKCA Seminar 2009, San Diego, California. His approach to the beauty of koi inspires and enlightens many koi hobbyists and dealers around the world. Recently started Koi Academy-if you are thinking about starting a koi business, please study with us and develop your own system before you start. His profound knowledge and expertise is now compiled in two MUST-read books! They are available under the titles, Kokugyo and Kokugyo II. Mr. Kodama has assembled a wealth of information and experience in these two books that will educate beginning Koi hobbyists as well as the seasoned professional.

Aokiya Koi Farm

By Mamoru Kodama / January 1, 2011 / 0 Comments

(Excerpt from the book KOISHI)
An in-depth interview with the creator of the koi variety Kikokuryu, Mr. Haruo Aoki. Learn how his childhood koi experience inspired him, and about the creation of a new koi variety. This is a sample chapter from the new book KOISHI.

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How to Keep Koi Alive in Your Customers’ Pond

By Mamoru Kodama / October 1, 2010 / 0 Comments

Mr. Kodama discusses the importance of keeping your customers koi alive by educating your customers and providing regular maintenance service. He covers reasons why the koi can die after only a week or two and what to do to prevent problems. Each pond and pond owner is unique – by visiting or maintaining their pond you will be able to help them when they need it most. This also builds customer loyalty, stimulating future sales.

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How Retailers Reduce Koi Mortality and Realize Profits

By Mamoru Kodama / May 1, 2010 / 0 Comments

Koi can pretty much sell themselves, but keeping them alive until they are sold can be handled best by your employees. Learn what tasks they should perform and why, including feeding, cleaning and medicating. Customers will appreciate a sales staff that understands fish care, and being responsible for the health of the koi will help them pass that knowledge along to your clients.

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Language of Koi – How to be Successful Selling Japanese Koi

By Mamoru Kodama / March 2, 2010 / 0 Comments

There are three basic types of jobs in the koi business – buying/importing koi, selling koi and customer service. Learn from a well-known distributor the art of selling koi. What is the number one problem you want to avoid? Begin with step 1, buying koi/importing, in this first article by Mr. Mamoru Kodama. Included are tips on buying, quarantining and caring for your koi shipments.

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