Owner Brian Fitzsimmons built his first pond at age 13 in his parent’s backyard. In 2008 he started Fitz's Fish Ponds and now proudly operates a company of 50+ Team members. Fitz's Fish Ponds designs, builds, and services ponds, water-falls and all other water features throughout the Tri-State Area. We also design complete outdoor living spaces including hardscaping, landscaping and entertainment spaces such as firepits and outdoor kitchens. Our crews are experienced, educated and most importantly creative. Fitz's Fish Ponds also has three retail stores in New Jersey located in Green Brook, Fairfield and Colts Neck. We have our farm in Milford, NJ where customers can make an appointment to hand select koi from our many greenhouses, similar to the koi buying experience in Japan. We have also expanded our business to traveling to Japan three times a year to source the highest quality koi for our customers. We work closely with some of the most renowned koi breeders in the world and are able to provide this experience through KoiTrips to the serious koi hobbyist. Brian is always looking for new and innovative ways to grow the business and expand the FFP Team.
Japanese Koi Dealers

Partner with Dealers to Import Japanese Koi

By Brian Fitzsimmons / December 30, 2023 / 0 Comments

Part 2 of 2 Read Part 1: Upselling Customers to Japanese Koi Due to the meticulous nature of koi keeping in Japan, it is imperative to generate strong relationships with the breeders, as they provide access to the highest-quality koi. In order to add Japanese imported koi sales as an element of your retail or […]

Read More

Upselling Customers to Japanese Koi: Part 1

By Brian Fitzsimmons / October 27, 2023 / 0 Comments

Koi hobbyists throughout the world would attest to Japanese koi as a beautiful addition to any pond. They can provide a stunning visual element while contributing to a peaceful and tranquil atmosphere that is perfect for relaxation and enjoyment. Japanese koi, specifically, are known for their beauty and grace as they are prized for their […]

Read More
Healthy Koi

Keeping Koi Healthy with Water Quality

By Brian Fitzsimmons / October 25, 2022 / 0 Comments

Most pond owners come to have a passion not only for the aesthetic of their pond, but also for the aquatic life that inhabits it. At Fitz’s Fish Ponds, our passion lies with Japanese koi. Over the past decade, we have learned a lot about the optimal ways to keep koi healthy. Everything heavily relies […]

Read More

Enhancing Water Features With Hardscaping and Landscaping

By Brian Fitzsimmons / April 29, 2022 / 0 Comments

In today’s world, pond and koi enthusiasts don’t just want a home for their fish. They want a full showcase.  When integrating hardscaping around the pond, the whole backyard is brought to life. Stonework and landscaping not only complement the pond aesthetically, but they also add more functionality to the space. We have been able […]

Read More

Pond Construction | Backyard Pond and Patio Makeover

By Brian Fitzsimmons / December 27, 2021 / 1 Comment

My team and I — Fitz’s Fish Pond — have been building beautiful water feature and waterscapes all over the tri-state area of New Jersey, New York and Pennsylvania for almost 10 years now. It has been amazing to introduce the aquaculture hobby to so many incredible people. Over the years, some projects have stood […]

Read More

Language of Koi | How to Choose the Right Koi

By Brian Fitzsimmons / August 27, 2021 / 0 Comments

For koi enthusiasts, traveling to Japan, the birthplace of koi fish, is a once-in-a-lifetime experience. As koi dealers, we are spoiled and usually get to travel to Japan at least once a year. After five years of going on koi-buying trips, we have been lucky to learn from the top breeders about what to look […]

Read More

Koi Water Feature Meets Customer’s ‘Centerpiece’ Expectations

By Brian Fitzsimmons / June 4, 2021 / 0 Comments

Fitz’s Fish Ponds started building this project in the summer of 2018. The customer, who is a koi fish enthusiast, had a blank canvas for his courtyard and wanted a beautiful water feature to be the centerpiece. I knew the type of koi the customer likes, so we recommended he build a formal, 10,000 gal. […]

Read More

Back to Japan for Brian Fitzsimmons and Fitz’s Fish Ponds!

By Brian Fitzsimmons / December 29, 2020 / 0 Comments

Fitz Fish Ponds is a pond company that designs and builds ponds and landscapes, and has two retail locations. Through our connections in Japan, we have been buying koi for our own stores and customers for many years. We are happy to offer a full line of wholesale koi fish and pond products all over […]

Read More

Video | How to Migrate Exotic Hi Utsuri Koi

By Brian Fitzsimmons / December 7, 2017 / 0 Comments

Take a ride with Brian Fitzsimmons of Fitz’s Fish Ponds as he provides an inside look at a koi migration to a bigger pond for a client. Fitz’s Fish Pond implemented this new design at the client’s house and then offered their services for the koi migration, along with Francesco “the fish doctor” and John […]

Read More

Unique Pond Completes New Patio Project

By Brian Fitzsimmons / December 2, 2015 / 0 Comments

Keeping the pond crystal clear with little maintenance was definitely a priority for Matt. Considering the pond would also be stocked full of koi,

Read More
Scroll to Top