Author at POND Trade Magazine

Rick Smith

Rick Smith serves as the director of sales and business development with EasyPro Pond Products and has 37 years of organizational leadership in the lawn and garden, nursery and water feature industries. Before coming to EasyPro, Rick served as sales and marketing manager of the retail division for J. Mollema & Son (a large Midwest lawn & garden distributor supplying independent garden centers nurseries, growers and landscapers). He also spent 12 years with The Scotts Company working with independent business owners and regional and national chains. Rick has appeared in various business trade publications both as an interviewee and as a contributing author. In addition, Rick has been a speaker at national trade shows, county extension services and Fredrick Meijer Gardens and Sculpture Park on the topics of lawn and gardens, wild birds and water gardening.

Planning for a Diversified Customer Base

By Rick Smith / March 1, 2012 / 0 Comments

Are you ready for the Gen X’s? The pond industry is always changing, new products, new designs and new customers. Do you know what your changing customer base is going to want? Learn about the importance of diversifying designs & services, the benefits of establishing business partnerships and how product knowledge is key more then ever.

Finding the “Cheese” in a Changing Market One Man’s Opinion

By Rick Smith / January 1, 2012 / 0 Comments

With the economic outlook uncertain and the entry of a new generation of homeowners to your market, how do you plan on adjusting your business strategy to be successful? If you continue the way you always have you may not be able to meet your goals; take advantage of the information shared to you by a long time marketing expert. The pond industry is evolving into the water feature industry – it not just about ponds any more. Take a look at some strategies to stay strong and grow.

Getting Your Pond Ready For Spring

By Rick Smith / January 1, 2011 / 0 Comments

Here are 10 important steps to getting your pond ready for the spring from our water gardening and water feature expert. A great review for you and your customers. Get a great start with these spring pond start up tips.