July/August 2015

Internet Celebrity

Garage KoiWant to see the pond version of an Internet celebrity? We posted the photo, right, on POND Trade’s Facebook page, and in one week we had the following stats:

  • 785 Likes
  • Comments
  • Shares
  • New Facebook Followers

Did you see that last number? 376 new people checking us out, following our posts and jumping onto our website! To put that in perspective, we usually average about
15 new Followers a week. Our little pond just got a lot more crowded!

It goes to show that there’s a huge community of people who are interested in what we have to say—and what you, the experts, have to sell! Keep that in mind as you market online. Social media is alive and well. Use it!

Speaking of alive and well, do you know what a “dead zone” is? Jamie Beyer does, and on pg. 23 he shares the knowledge you need to keep these deadly, oxygen-depleted areas out of your pond. On pg. 15, Andrew Roberts details the other chemical elements that affect your water—and how to test for them. And filtration expert Anita Nelson gets “down and dirty” with natural “bog gravel filtration” on pg. 45.

Sometimes the only remedy for poor water quality is to “start fresh,” and Mike Gannon did just that…on a huge scale. Turn to pg. 8 to learn how he and his team renovated a 400,000-gallon pond!

Industry veteran David Duensing offers a comprehensive overview of the “good, clean fun” to be had in naturally filtered swim ponds on pg. 35. If you prefer fins to filters, turn to pg. 20, where Joe Pawlak explains how he managed to create a brand-new swimming sapphire: bright-blue koi! These azure beauties are destined for Internet fame.

Happy PONDering!

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