Weatherall Boots – Holeys Canada Inc. Focuses on the Home and Garden Market

Published on April 29, 2010

April 22, 2010 – Richmond, BC

How do you measure yourself in these times? Well, if you are Holeys Canada Inc., you re-invent yourself and continue to connect to your customers and consumers wants and needs.

Holeys Canada Inc. has recently focused its attention on the Home and Garden market. According to Joyce Groote, President & CEO of Holeys, “This market was ripe for shoe innovation. Our SmartCel material has so many features that are perfect for the home and garden that it was a logical fit for our products.”

Based on its success with the Holeys Coastal boot as the first product to its new Home and Garden, Holeys has just released its first full height boot named the Weatherall? So what makes this boot so exciting? “Amongst a number of reasons, this is simply the world’s lightest boot,” states Groote. Our high quality SmartCel material and focus on safety for all of our products with our anti-slip Sole-tek makes the home and garden market a logical fit for our products.”

Design of the Weatherall was inspired by Vancouver’s wet climate and Holeys desire to innovate the ideal boot. Holeys SmartCel memory foam and Sole-tek slip resistant thermo rubber, provide the total comfort and 100% waterproof functionality that will make this boot a must have for avid gardeners. SmartCel provides great support and resiliency, is odor resistant and can be easily washed after working in the dirt.

The Weatherall can be worn in warm and cold weather as SmartCel has insulating features. This versatility makes the Weatherall ideal for working in the garden thru both rain and shine as well as washing the car or any of those other jobs where you want to fully protect your feet.

This boot is part of a line designed for consumers who embrace positive, active lifestyles and like having fun. Holeys will continue to build products to meet lifestyle needs. Holeys is constantly expanding their lines of fresh, innovative lifestyle products for customers of all ages.

**About Holeys Canada Inc**
Holeys is truly a Canadian success story. Founded in a Vancouver garage in 2002, Holeys has grown into a multi-million dollar company now operating out of Richmond, BC. Holeys has distribution centers in Canada and the United States and ships its products to over 40 countries around the world.

Holeys shows its commitment towards the Global Community by donating both footwear and cash to those in need. In 2007, Holeys donated 100,000 pairs of shoes to Soles4Souls, an organization which distributes shoes to third world countries. Holeys has also supported the victims of Hurricane Katrina and the Tsunami in Thailand as well as a number of local causes.

Under the dynamic leadership of President & CEO Joyce Groote, Holeys has received many accolades from the business community. In 2007, Joyce was awarded the number 34 position on the PROFIT W100 (up from number 91 in 2006), which honors excellence in visionary sales leadership to Canada’s top women entrepreneurs. Her position of finalist in the Ernst & Young Entrepreneur Of The Year® 2007 and 2008 awards highlighted her ability to transform a company into a multi-national supplier of lifestyle products.

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