True Pump Launches New/Improved Website

Published on April 8, 2011

**“Your Pond Store” Now Offers Complete & Easy Online Shopping**

DENVER April 8, 2011 – True Pump & Equipment today announced the launch of its new and improved website The new site offers complete online shopping, pond planning ideas, updated graphics, and the latest information and news about water gardens, ponds, aquatic plants and decorative fish.

“We’re excited to offer our clients faster and easier access to everything our store sells,” commented Tim Boettcher, President of True Pump. “We’ve been in this industry a long time and pride ourselves on delivering the best customer service in the business. With our new website we can now serve our retail customers and contractors with another level of optimum service. We envision our website quickly becoming an extension of our Denver location as a virtual pond store with information and ordering available 24/7. We’ve always been ‘Your Pond Store.’ Now we are also ‘Your Online Pond Store.’”

True Pump works to service contractors and retail customers across Colorado and the Western U.S. with all the equipment to build, maintain and upgrade ponds and water features of all sizes and shapes.

Additionally, pond building professionals at True Pump offer do-it-yourself classes to instruct both homeowners and contractors how to install ponds and water gardens that look beautiful and natural while still being easy to maintain.

True Pump & Equipment is located in Denver, Colorado and was founded as a pump and water well supply distributor in 1972. In 1993 the business expanded to include waterfall and water gardening products for both the retail and wholesale markets. In 1996 True Pump became Aquascape Design’s first distributor and the primary focus of the business became ponds and water features. All of True Pump’s sales staff are pond owners and share customers’ passion for water gardening. True Pump has an extensive knowledge of ponds, water features, aquatic plants and fish and are available to help customers complete their project correctly for a beautiful end result.

For more information about True Pump & Equipment, call 303-744-3505, log on to, or visit us on Facebook at “True Pump – Your Pond Store.”

Contact: Tim Boettcher 303-744-3505

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