March / April 2011

Pest Controls and Pest Descriptions

For every plant there is a pest. Plant expert Kelly Billing has complied a list of the most common pest diseases, their controls and the descriptions of the little pest into an easy table you can read and use as a reference in the future. The tables cover 14 common pests, from Aphids to white fly.

Choosing the Perfect Pump

In this issue, our water feature expert we’ll talk about the different types of submersible pumps in common usage, when to use which and how to get the most out of them. Learn the difference between Direct Drive and Magnetic Induction Pumps. Plus – why you would use one pump vs two – the advantages of redundancy and more.

Tip to Improve Communication

Are you listing?? This is a quick but important tip about communication; an important part of your life relationships – business or personal. You’ve heard “listening” can be an art, now learn a secret that will help you be a better listener. Find out how Listening and Agreeing are the same and different as well!

Design Scene Stealers

Ever wonder what plants you should retail or add to your water feature designs? Take a look at ten wonderful show stopping aquatics that will be a hit with your customers. Learn from our horticulturist expert their names, the conditions they need and what to expect from these specimen plants.

Spring Prep for a Healthy Pond Season

Hopefully you have started taking those first steps in getting your customers ponds ready for the spring. Here is how to be prepared for the next pond season. This includes talking to customers about what they would like to do this year–- is there an expansion they have been thinking about? Find out what else you need to be doing as a contractor or a retailer.

Getting Your Marketing Warmed Up for Spring

For the record, marketing is a vital element of success for any business; it is an investment in your future. Find great tips on planning events, email campaigns and newsletters for the next year. Then something just emerging, “Tags” – what are “tags” and why do I need to know about them? You will want to start adding “tags” to everything you do.

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