July / August 2011

BUSTED, Naming a new product? Be sure you do your homework.

Don’t learn the hard way. Joe Pawlak helps guide you on what to do and not do when naming your business or a new product. He speaks from experience here. Learn the difference between a trademark and a copyright. When can you use ®? These are important things you need to know as a business owner, so don’t slack. Make sure you have your company’s bases covered, with tips from Joe.

10 Techniques in Low Voltage Lighting

Pond builders (and your customers) prefer low voltage lights for most landscape applications due to the ease of installation and for the cost savings due to lower electric usage. Award winning lighting expert gives you a quick overview of outdoor lighting. Do you know when to use “moonlighting” versus “spread lighting”? The ten most popular garden lighting techniques are explained.

Sound – Adding Audible Dimensions

When designing a waterfall be sure to take advantage of the knowledge shared here from an excerpt of the book “The R.I.S.E. Method.” Learn the acoustic characteristics of the pond & waterfall and how it affects the audible dimensions of the falling water. Learn the importance of how the water moves, the distance the water falls, the depth of the pool the water falls into and many other critical factors. After all, the sound of falling water is a key motivating factor for pond buyers. Learn the language and techniques of waterfall acoustic design.

Plumbing Glazed Pottery Into Fountains

Would you like a step-by-step, inexpensive technique that makes for a quick and watertight adaptation of glazed pottery into beautiful fountains? Nelson Water Gardens shows you how. Learn how to use a PVC standpipe. It directs a plume of water to the top and provides an easy way to drain the pot in cold weather. Take a look at this easy profitable project idea today.

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