BUSTED, Naming a new product? Be sure you do your homework.
Don’t learn the hard way. Joe Pawlak helps guide you on what to do and not do when naming your business or a new product. He speaks from experience here. Learn the difference between a trademark and a copyright. When can you use ®? These are important things you need to know as a business owner, so don’t slack. Make sure you have your company’s bases covered, with tips from Joe.