Swell UK Expands with Superstore

Published on November 16, 2015

After over a decade as one of the UK’s leading aquatics and pet websites, Manchester-based Swell UK has unveiled its first physical superstore.
From humble beginnings as a small aquarium and pond swell_1product supplier, Swell UK has grown into a multi-channel retailer with three dedicated arms; aquatics, pets and reptiles. Both recognizing the demand for a local
store and having the capacity to turn part of their computer-controlled warehouse into a shop, the new store has allowed Swell to offer live fish and reptiles.

With the option to click and collect drawing customers both online and instore, the need to have a physical presence and a robust ecommerce system has never been more apparent. Shoppers still crave the shopping experience, leading Swell to heavily invest in a customer service solution, which delivers expertise online, over the pswell_reptile_2hone and face to face.

To find out more about Swell Aquatics and Swell Reptiles, please visit the websites for more information.

http://www.swelluk.com/
http://www.reptiles.swelluk.com/

For more information, please contact Ecommerce Manager Georgina Rayner:
georgina@swelluk.com

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