Swell UK Expands with Superstore

Published on November 16, 2015

After over a decade as one of the UK’s leading aquatics and pet websites, Manchester-based Swell UK has unveiled its first physical superstore.
From humble beginnings as a small aquarium and pond swell_1product supplier, Swell UK has grown into a multi-channel retailer with three dedicated arms; aquatics, pets and reptiles. Both recognizing the demand for a local
store and having the capacity to turn part of their computer-controlled warehouse into a shop, the new store has allowed Swell to offer live fish and reptiles.

With the option to click and collect drawing customers both online and instore, the need to have a physical presence and a robust ecommerce system has never been more apparent. Shoppers still crave the shopping experience, leading Swell to heavily invest in a customer service solution, which delivers expertise online, over the pswell_reptile_2hone and face to face.

To find out more about Swell Aquatics and Swell Reptiles, please visit the websites for more information.


For more information, please contact Ecommerce Manager Georgina Rayner:

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