After over a decade as one of the UK’s leading aquatics and pet websites, Manchester-based Swell UK has unveiled its first physical superstore.
From humble beginnings as a small aquarium and pond product supplier, Swell UK has grown into a multi-channel retailer with three dedicated arms; aquatics, pets and reptiles. Both recognizing the demand for a local
store and having the capacity to turn part of their computer-controlled warehouse into a shop, the new store has allowed Swell to offer live fish and reptiles.
With the option to click and collect drawing customers both online and instore, the need to have a physical presence and a robust ecommerce system has never been more apparent. Shoppers still crave the shopping experience, leading Swell to heavily invest in a customer service solution, which delivers expertise online, over the phone and face to face.
For more information, please contact Ecommerce Manager Georgina Rayner: