After 24 years of rapid and very successful growth in the water features industry, many contractors who specialize solely in water features have been faced with a very challenging economy in recent years. Since the economy has, historically, been a cyclical beast, we can be confident that this too shall pass over into better times. […]
To Change or Not to Change? The impact of raising and lowering prices Read More »
This bit of wisdom has been attributed to Will Rogers, Oscar Wilde and Mark Twain. Regardless of the origins of the quote, it continues to ring true in most facets of life — including your business. I suspect that most of you who are reading this are the best at what you do in your
PONDER THIS: How first impressions can sink or swell your business Read More »
Harnessing the power of YouTube, Carl Petite transformed his business by selling an entirely new product: himself. Learn how “The Pond Product Review Guy” went from a few low-quality videos to a thriving Internet presence with thousands of views — and how you too can watch your sales skyrocket just by being you!
How to Succeed in Business by Being You! Read More »
You’ve read his insights in these pages for years, but Tom Graham’s legacy extends far beyond his role as former Publisher of POND Trade. In a touching farewell feature, Lora Lee Gelles offers a rare glimpse into the remarkable career of a man who gave so much to the pond industry.
25 Years in a Few Hundred Words Read More »
MAP, yes it can lead to a heated debate. John Olson tries to give a broad, yet in-depth overview of this hot topic. What is MAP? It is Minimum Advertised Pricing. MAP is not MSRP, short for Manufacturer Suggested Retail Price. Is MAP pricing the best practice for the current retail arena? John explains the Pros/Cons of each so you can decide what’s best for your store.
MAP Pricing Debate – In Depth Read More »
The new KHV (Koi Herpes Virus) vaccine is creating many questions from hobbyists, as the professionals in this field learn the answers to your customers’ questions.
Language of Koi – New KHV Vaccine – Hobbyists’ Questions Read More »
Knowing where, when, and how to focus marketing plans is extremely important. This industry expert believes that networking will play a key role in these plans. Learn about diversifying and teaming up with others. Includes a list of great ideas for you to explore, to identify new customers.
Networking Your Way to New Pond Customers Read More »
A Good Fit for Pond Professionals? Aquaponics is a rapidly emerging market segment. Learn the ins and outs in this issue. Which plants do best? Can I plant seeds? What are growth rates like? This is a must read that may lead to a new income stream for you and new adventures your customers.
Aquaponics Explained Part 2 Read More »
Ever wonder what plants you should retail or add to your water feature designs? Take a look at ten wonderful show stopping aquatics that will be a hit with your customers. Learn from our horticulturist expert their names, the conditions they need and what to expect from these specimen plants.
Design Scene Stealers Read More »
For the record, marketing is a vital element of success for any business; it is an investment in your future. Find great tips on planning events, email campaigns and newsletters for the next year. Then something just emerging, “Tags” – what are “tags” and why do I need to know about them? You will want to start adding “tags” to everything you do.
Getting Your Marketing Warmed Up for Spring Read More »