Smart business owners know that social media is the most powerful way to reach and retain customers. Are you using it to your advantage? Follow Karen Leland’s 10 steps to leverage the fastest-growing social media site in history and grow your customer base overnight.
Constructing an elaborate water feature can take weeks or months. Aquascape Designs transformed Chicago’s Navy pier into an indoor paradise — complete with man cave, waterfalls and even a piano — in just nine days. Find out how in Jennifer Zuri’s fascinating photo tour.
Do you use modern technology when pitching to customers? If not, your business could be suffering. Make new electronics like the iPad, wireless hot spots, and credit card readers part of your sales approach and watch your numbers soar.
Should you provide discounts? What are the Pro’s and Con’s of discounting? You may even be able to profit by offering discounts. When a discount is offered to you by a manufacturer do you take advantage of it, and why you should or should not. Do you know what “2/10 net 30” means? Accounting may not be your forte, so learn from a 25 year accounting professional to help you make informed decisions.
Goldfish are a better choice for water gardens as an alternative to koi than you may realize. Some of these striking goldfish have the intense colors of koi. Sarasa Comets are similar to Kohaku, and Shubunkins are like Sanke. Learn how goldfish are also a good product to feature for retail stores and pond contractors.
A contract can make or break your business, so be sure to have a good one. Rick Bartel shares some guidelines that he has gleaned during his 20 years of experience as a veteran water feature contractor. Since there are some things you just can’t control like the weather, learn how to address this kind of issue and others that can affect your ability to get the work done and fairly paid for.
Part 2 continues the examination of the benefits of anoxic filtration. Learn what it does and why you may want to incorporate anoxic filtration into your solutions portfolio and future design plans. Designed by Kevin Novak, Ph.D. Includes graphics and descriptions of how the filtration system works.
Tancho is a particular pattern on a koi that is striking and unique enough to have a special class. When someone says it is a tancho, the koi will have a red round(ish) spot on its head and no other red anywhere on its body. A tancho version can be found of many different varieties. See several variations of Tancho, and learn how it is distinguished from other koi.
Developing a marketing plan should be a major focus this time of year. Your marketing and sales techniques may need a change. Expert Pam Greiner will give you a fresh approach to how you promote your business, the services you offer, and a new understanding of your customers.