New Year, New Crew!

Published on January 4, 2016

By Lora Lee Gelles

This year, one of POND Trade’s fish will be swimming in a new pond.

Our editor, Peter Celauro, has accepted a new position as brand journalist at Group Delphi, an experiential marketing company in Alameda, California.

Peter began his tenure at POND Trade in January of 2013 and has played an integral ppeter_celauro_bioart in the growth of our editorial scope, page count and industry influence. He has re
ad and fact-checked (and when necessary, revised) every word of the book for three years, and his investigative story, “Pond or Pool?” garnered enormous reader response.

“It’s been a joy and a privilege to work in such a fascinating industry with such passionate people,” Peter said. “I’ve loved building a rapport with our knowledgeable writers and enthusiastic readership. There’s no community quite like the pond community, and I’m going to miss it.”

Thankfully, Peter isn’t leaving us adrift. POND Trade will dive into 2016 with a new editor!

Jordan Morris has taken the reins as editor of POND Trade as of January 1. He has a bachelor’s degree in journalism and has previously worked in the editorial department of Robb Report magazine, editing and writing articles about the luxury lifestyle. His jordan_morris_bioentrepreneurial spirit led him to co-found two small businesses and manage the marketing, branding and operations departments for the past 11 years. Following the sale of one business in 2015, Jordan seized the opportunity to return to his journalistic roots, starting a freelance editing company based in St. Petersburg, Florida, that copy-edits, proofreads and ghostwrites for customers across a wide variety of genres, from young adult fiction to business management.

“I’m thrilled to join the POND Trade team and work in an exciting niche industry,” Jordan said. “The community is quite active in Florida, and I already have a lot of respect for its enthusiasts. I’m looking forward to interacting with the writers and readers, and ultimately maximizing the value of the publication for everyone.”

As Jordan jumps into the water head-first, Peter will continue working with him in the early months of 2016 to ensure a seamless transition, maintaining the voice and quality of the magazine that our readers have come to expect.

2016 promises to be an exciting year for POND Trade. Thanks for joining us on the journey, and happy PONDering!

Aqua Ultraviolet Made in USA

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