May / June, 2009

PondBizMag-May-Jun09Publishers’ Perspective

A Look at the Industry Today

As we begin the month of May the picture of how the economy is going to impact our business for the rest of the season is becoming clearer. Whatever segment of the industry you are in, the impact has most likely been significant to you or businesses you are in close contact with. So, what now? What are you going to do to get the most out of this summer’s opportunities? What are you doing different now, to get more traffic through your doors, or to make the phone ring?

To help you think through your choices, and wade through the myriad of marketing opportunities you may be considering, we have added a new member to our valiant team of writers. This issue Pam Greiner joins us and her first topic is just that. What can you do, right now, to generate new business. Is anything more important at this time? For many of us I would guess this is issue # 1.

Pam’s background includes providing online, and off, marketing solutions. Her active client list includes a number of contractors, retailers, and distributors across the country. She helps clients develop cost-effective marketing and e-marketing plans.

In the last issue, I mentioned how important getting away from the office is – by attending seminars and trade shows. (In fact I have been beating it to death haven’t I). I also mentioned the fact that koi health labs were held periodically around the country, and in this issue we have a story by one of the leading “Wet Lab” teachers in the U.S. – Vicki Vaughan.

Vicki’s article is a bit graphic, so hang in there. If you have never attended a wet lab, and you deal with koi, you really should consider it. This article will give you a preview of what you have to look forward to and what you can learn through hands on experience.

Coming up this summer are numerous events, many sponsored by your local distributors. If you get an invitation to attend, give it a shot–even if you already know it all. I had the opportunity to visit the folks at Pondliner.com in Oklahoma, during their annual Spring Kickoff event, and enjoyed many things, including the opportunity to talk with others in this industry without being overheard by potential customers.

Upcoming National events to remember are the IWGS (International Waterlily & Water Gardening Society) annual symposium held this year in St. Charles, Illinois, July 16th – 20th; Pondapalooza – Portland, Oregon, August 23rd – 26th; and Info Tanza, Atlanta, Georgia, October 22nd – 24th. Make it a point to get out and do at least one of these, all three if you can. It is YOUR Industry, after all. Your support is needed to help it grow. You will learn from attending these events and you will come home rejuvenated to boot.

Language of Koi – Showa

“The challenge with Showa is that I find it one of the most difficult of the varieties in achieving the goal of breeding a Grand Champion.” The Showa is comprised of three colors: red, black and white. Mat talks aboutMore...

Pond and Water Gardening Animals – Pond Focus

Most customers end up keeping to many animals in their ponds. Read what can happen when the “customer” thinks they know more then you do. This is a fun article to read, but the important point is the problems animalsMore...

12 Ways to Decompress after High Stress

Who doesn’t suffer from stressful times? We all do and here are some great ways to deal with stress – including things like sex and taking the day off! The authors all time favorite is number 12 – Take aMore...

Pond Liner – Seaming a Bigger Pond

The story of how a pond became much bigger by seaming two existing liners together. First I said it was impossible – they never work, but this homeowner convinced me otherwise and the project began. Follow this step-by-step process andMore...

Water Garden Pond Plants and Their Personalities

Some plants require behavior modification! All plants, like people, have distinct personalities and they are equally as varied. What some plants need is just a little behavior modification or boundaries – who knew you had to learn the psychology ofMore...

Successful Pond Business Dress Etiquite

How important is a first impression? Very – so why not dress for success. Here are some quick reminders and of things you can do to make that great first impression time after time. Also a tip on where youMore...

Seasonal Pond and Water Garden Health Tips

This is a good time to remind your customers of various factors that can affect the health of their pond. While most consider filtration to be the number one way to clean water, there are several other aspects to aMore...

Koi Health Seminar

What was originally “The Fish Health Management Seminar,” has evolved into the Koi Health Seminar. It is now offered to any one interested in Koi Health each February. The course consists of three days of intensive lectures and hours ofMore...

Get to Know your Pond and Garden Distributors

Do you know the Distributor you buy your products from? Some distributors like Unit Liner offer great learning opportunities throughout the year. The Spring Kickoff event held at Unit Liner was a great opportunity to learn about several different manufactures’More...

Pond Business Productivity Tips for Summer

With the current economic conditions, the amount of work opportunities seems to have dwindled – here are a few tip on how to keep you busy. This is a good time to also think about how you market and brandMore...

The Masked Bandits of Ponds

Just say the word raccoon and I can already see you cringing. They are everywhere – urban and rural. They adapt to their environment and they just love water. Learn the signs to tell whether you have raccoons or notMore...

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