March / April, 2014

PondTradeMag-Mar-Apr-14Publishers’ Perspective

While you’d never know it by looking at the thermometer, the calendar tells me that spring is nearly here! If you live in the northern part of the country, it’s time to dust off your pond-keeping equipment and start making plans for the big thaw. If you live in the southern and western states … well, it’s already GO time! Here in Chicago, the temp has bottomed out in double digits below zero over the last few weeks, so I am itching to get out in my yard and get this party started!

Despite the lack of action in our ponds lately, there’s been no cease in the action here at POND Trade. I’m still wading my way through the flood of responses to Peter Celauro’s controversial story on swim ponds in our last issue (“Pond or Pool?”, Jan/Feb 2014).

While we knew that this debate was “fierce and divisive,” we had no idea how fierce the resulting letters to the editor would be! You can read some of those comments on the facing page. Also, if you’d like to see how that debate continues to unfold, check out the lively “Natural Swimming Pools” discussion on the LinkedIn group called “Water Features Forum.”

For those who are looking for another spicy debate to dive into, be sure to head over to page 39. Kent Wallace has assembled a list of guidelines for the industry that are sure to raise a few eyebrows! It is our goal here at POND Trade to foster discussion and get people thinking, so once you’ve read Kent’s article, jump over to our Facebook page and tell us what you think!

Speaking of spicy topics, Paula Biles is sure to set the mood with her informative piece on the romance of plant propagation. I bet you never realized how much reproduction was happening in your pond! For the construction junkies out there, Jason Lenox is back with the final installment of his series about an enormous project in rural Illinois (pg. 8). And naturalists will want to read “Blackbird Gift Sacs” (pg. 26) to learn more than they ever wanted to know about bird poop.

Business owners will find plenty of great tips in this issue as well. Rick Weidman’s piece on natural pond and lake management (pg. 22) might inspire you to expand your services and expertise, and “The Twitterization of Facebook” (pg. 50) could propel your online presence into the stratosphere — for free!

In the meantime, I’ll be packing my bags for the 2014 Water Garden Expo in Shawnee, Okla. on Feb. 27-28. It’s shaping up to be one heck of a show. If you do decide to come, be sure to stop by my booth and say, “Hi!”

Happy PONDering!

Ponds by the Numbers: Rules for a lawless industry

For better or for worse, the pond industry operates with minimal governing codes and laws. But according to Kent Wallace, the health of the industry would be well-served by a few common guidelines! Cater your next pond installation to Kent’sMore...

Divide and Conquer: The unique romance of plant propagation

While they may not wine and dine like we do, the plants in your pond reproduce with frequency that would make Hugh Hefner blush! Nature’s bountiful procreation strategy provides big opportunities for growers — if they know how to harnessMore...

One Voice for the Koi: The mission of the koi whisperer

MaryEllen Malinowski’s mission began with a single koi rescued from a garbage bin. 1,200 koi later, The Koi Whisperer’s mission is still the same: to give voices to these colorful creatures, enabling them to live healthy and happy lives. InMore...

Tackling the Elephant: Bringing large-scale plans to fruition

In our last issue, Jason Lenox wrote about a long drive, a rural farmhouse and a customer with enormous ideas. Now, in the second half of a two-part series, the owner of Ponds Inc. describes how he turned a large-scaleMore...

The Twitterization of Facebook: A new way for pond businesses to promote

Facebook is one of the most powerful tools in the history of marketing … and it’s evolving. With the advent of Facebook hashtags (like #PondTrade), pond businesses now have a greater opportunity to reach and communicate with customers than everMore...

Basic Beauty: The striking simplicity of Hikari Muji

For many koi lovers, koi appreciation is about admiring the juxtaposition of colors. When it comes to Hikari Muji, however, all of the beauty is conveyed in just one hue. Check out Taro Kodama’s story to learn about the uniqueMore...

No Quick Fix: Internet marketing overheads and rising costs

Are you thinking about bringing your brick and mortar pond business online? If so, turn to pg. 32, where John Olson dispels some of the common myths and misconceptions about Internet marketing and e-commerce in terms any technophobe will understand.More...

Blackbird Gift Sacs

There’s nothing more frustrating than seeing your well-maintained pond littered with bird poop. And thanks to the Common Grackle, many Midwestern pond owners experience this nightmare scenario on repeat! If you’re fed up with disgusting “presents” from local blackbirds, checkMore...

Natural Pond 
and Lake Management: Stop turning this business away!

Even the most experienced koi keeper or water gardener can be intimidated by natural ponds and lakes. But don’t let their size fool you: they are an oft-untapped profit center with an easier learning curve than you might think. FollowMore...

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