July / August, 2013

PondTradeMag-Jul-Aug-13Publishers’ Perspective

As you can see by the cover, the focus of this issue is rocks— and lots of them! You’ll find three articles that illustrate the role rocks can play in your water features, each from an established authority with real experience turning clients into happy customers. For those who prefer flora, David Curtwright has written a detail-rich review of the genus Ludwigia, and business owners won’t want to miss Karen Leland’s feature on Pinterest.

Finally, we bid Tom Graham a very fond farewell on page 37. After over 20 years in magazines, the Grahams are vacating their editorial and ad sales roles to pursue a more relaxing lifestyle. I can’t say for certain what they’re planning next … but I’m sure you won’t find them far from a pond.

I am so excited to be taking the reins of such an informative and well-loved magazine. In the months that I’ve been involved with POND Trade, I’ve learned that it is not only a valuable resource, but the cornerstone of a thriving community of passionate hobbyists and professionals. Tom and Cindy have built a strong reputation with fascinating and useful content from industry experts, and it is my goal and privilege to continue that tradition in the issues to come.
I’m looking forward to getting to know you all better. I want to hear what topics you’d like to know more about and would like to see in this magazine. Please feel free to call me at 888 356-9895 or 708 873-1921, or email me at llgelles@pondtrademag.com.

There’s a lot of PONDering on the road ahead, and I’m looking forward to sharing it with you. Rock on!

Not Just Fish in a Barrel: Safely transporting koi to a koi show

Deciding to become a “wet vendor” at a koi show is easy. Getting the fish there is anything but. Follow Ellen Kloubec’s advice to safely transport your most precious commodities to the show and keep them healthy once you arrive.More...

PONDer This: Pump Up the Customer Satisfaction

Schoolyard Habitats: Backyard Getaway brings the joy of ponding to students

Pond lovers think of their installations as private slices of nature. But to Lisa Burns, they are also invaluable teaching tools — and she has the experience to prove it. See how Backyard Getaway turns pond projects into outdoor classroomsMore...

Not All Rocks are Pond Rocks: Choosing the right stones to rock your pond project

If you think Sedimentary, Metamorphic and Igneous are the names of supporting characters on The Flintstones, your pebble proficiency is probably a little rocky. Don’t worry, though. Mark Jessen can set you straight. Learn the differences between these essential typesMore...

Showa Sanshoku: The unique history and personality of three-colored koi

Koi come in a handful of different and exciting varieties, but many breeders only deal with one. What makes Showa so special? Taro Kodama sheds some light on the history and characteristics of this beautiful and well-loved three-colored koi.

25 Years in a Few Hundred Words

You’ve read his insights in these pages for years, but Tom Graham’s legacy extends far beyond his role as former Publisher of POND Trade. In a touching farewell feature, Lora Lee Gelles offers a rare glimpse into the remarkable careerMore...

Lovely Ludwigia: The many intricacies of a unique aquatic plant

Frost-tolerant, drought-resistant and beautiful, the genus Ludwigia is an attractive and stable addition to any pond planting. David Curtright offers an illuminating overview of these unique aquatic plants.

Nature … By Design!: Turning a natural environment into a man-made wonder

When moving water, gorgeous landscaping and soft lighting combine, the results are truly breathtaking. Jim Lewis of Lewis Landscape Services oversaw just such a project, carefully planning each step from design to completion. Follow along as he shows what itMore...

What is Pinterest and Why Should You Care?: How a virtual pinboard can revolutionize your business

Smart business owners know that social media is the most powerful way to reach and retain customers. Are you using it to your advantage? Follow Karen Leland’s 10 steps to leverage the fastest-growing social media site in history and growMore...

How to Move a Mountain: Placing huge boulders is no small job

Moving large rocks and boulders gives new meaning to the term “back-breaking labor.” But with a few tips, even three-ton behemoths can be made to cooperate. Demi Fortuna shares the industry secrets to enhance your pond projects, save you timeMore...

Rock and Boulder Design | Don’t Put That There!

To the average pond lover, rocks are the most straightforward part of any water feature. But not all rocks are the same, and choosing the right one can make or break the look of your pond. Rick Bartel explains howMore...

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