Publishers’ Perspective
Planning for the Fall and Winter
Hard to believe we already need to be planning for the Fall and Winter seasons. Pond Pro Shop of Kikapoo, Oklahoma, shares with you two programs they have launched that have helped increase sales in November and December – a “Pond Dollar Promotion” and their new “Christmas Store.”
Have you ever wondered what the difference is between up lighting, moonlighting and floodlighting? Another great add-on to a pond project is to light up the night. Mike Garcia will help you understand 10 different techniques used in Garden Lighting, as well as a few other useful tips. Several of our advertisers now have lighting kits that are easy to install and will add instant dimension to any pond or water feature. Be sure not to miss out on lighting opportunities.
Nelson Water Gardens and Nursery shows you, step-by-step, an inexpensive, quick way to make fountains out of glazed pottery – another quick add-on sale to a pond project. You can suggest adding one of these fountains near your client’s front door, to bring the wonderful sound of water from the backyard to center stage.
For more on the wonderful sounds of water, read the excerpt from “The R.I.S.E. Method,” starting on page 18. It is all about adding audible dimensions to waterfalls. Thank you to Rick Bartel for sharing this chapter from his book in this issue.
There are four more great articles that every business can learn from, touching on customer loyalty and naming new products, to overcoming adversity and being on TIME. Take a look at the table of contents and then jump in and start reading. You don’t want to miss anything.
One more thing to be planning for right now is what events you are going to attend this year. There are several great events coming up including Pondemonium, Pond Expo, and InfoTanza. Check with your distributors and manufactures and see if they have any events too. If you hear of an event that is not in our “Upcoming Events” section, please let us know so we can add it. (Send events and press releases to Cindy@pondtrademag.com.)
And please, remember to thank our advertisers and authors who help make this magazine possible.
Thanks!
