January / February, 2011

PondTradeMag-Jan-Feb-11Publishers’ Perspective

What are you going to do in 2011 to improve your business?

If you don’t have plans to make improvements yet, it is time to get on it right now. Do you have video on your website? If a picture is worth a thousand words, video is just as big an improvement, and now it’s within your reach. Whether you create videos to post on YouTube, and link them to your site, or embed video right into your pages, the right video will capture attention, and multiply your site’s effectiveness and impact.

With video cameras being so affordable now, this may be the time to take the leap. If you are not technically inclined, video production companies abound in most towns and cities. Many of today’s digital cameras are capable of taking video that can be used on the web.

I always suggest starting out any new project by looking at what others are doing first, to get a sense of the standards, opportunities, and competition. Searching out sites in our industry is a good way to start, particularly your direct competitors. Then search YouTube with pond terms, and sit back and be amazed.

If you are like me you may feel overwhelmed at first, but remember. In this business, you can do anything you see anybody else doing, with far less effort and expense than you may think. The web is still the Wild West, and opportunities abound.

To learn more about getting started in web video, search Google for instructional sites. There are plenty, and many are quite helpful.

Whatever you decide to do, just remember, to achieve anything of value, one must take the first step.

What are you going to do in 2011?

Note – For some great tips on utilizing your videos on YouTube see the article starting on page 40 called – Top 10 YouTube Tips for Small Businesses.

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