January / February, 2010

PondTradeMag-Jan-Feb-10Publishers’ Perspective

A look to the new year

2009 is behind us. For some it has been very difficult and are glad we made it through. For others it has been business as usual. From what I hear, talking with business owners around the country at events we have attended, the difference often depends on the type of business they are in, and the economic climate in their local regions. The majority reported an uptrend towards the end of season, and are cautiously hopeful for better times this year.

With this first issue of the New Year we are focusing on the aspects of retailing. We bring you critical information on avoiding leaks in profitability through difficult problems such as hidden fees from credit card companies, and losses due to theft and shrinkage. While not fun things to consider, saving wasted profits is vital to the survival and growth of every business.

To balance the daunting nature of these two articles, we have two stories about powering up your retail sales – Improve Retailing Systems to Increase Sales; Mom Says To Play Nice; and then a website exclusive article Thinking of Starting a Pond Shop.

It is Time to Renew Your Free Subscription

POND Trade Magazine is a Controlled Circulation Magazine. This means readers that are in the pond trade can qualify for a free subscription. The catch is that you need to request it officially, and renew your subscription yearly. For most of our readers the time to renew is NOW.

To keep POND Trade Magazine coming to you all you need to do is log on to and click renew. You will be asked for your subscriber number and zip code, which you can find on the cover of each issue above your mailing address.

It looks something like this CZN0000003654. Then answer a few qualifying questions and you will be all set. Please do this now so you won’t miss a single issue.

Get the Digital Edition of POND Trade Magazine and Save the Planet

You can also opt to receive a Digital Version of the magazine instead of the print version, or in addition to it.

We will send you an email with a link for each issue when it is published so you can be eco-friendly, and read the magazine wherever you have a computer. Just click the check box that says send me the Digital Edition. It’s just that easy.

In the past couple of months I attended Info Tanza near Atlanta and the International Pool and Spa Expo in

Las Vegas. Info Tanza was a good event, with high quality presentations, congratulations to IPPCA. The pool and spa expo provided a great venue to find high quality cross-over products that could well fill a need in our industry. Watch future issues for new product announcements, and Trade News for press releases.

I will be heading out to the National Association of Pond Professionals (NAPP) Water Feature Conference and Expo the end of February. Hope to see you there.

Please remember to tell our advertisers you saw their ad in POND Trade Magazine!!

Improve Retailing Systems to Increase Sales

In-depth article about holding systems and tips about retailing. Includes some simple fixes that are sure-fire ways to increase sales and average invoice size. There are many steps to being successful in business, learn them here the easy way, notMore...


Credit card interchange and processing fees are pulling money out of retailers’ pockets. What can you do to avoid getting taken? Includes details on fees retailers should watch for and scrutinize closely.

Dealing with Theft in Your Business

‘Fidelity’ Losses: Prevent, Protect, Insure & Recover – Read expert tips on preventing theft and embezzlement. Plus – how to deal with insurance and taxes if it happens. Learn the steps you should take when there is a problem, includingMore...

The Use of Color in Ponds

Regardless of the situation, there is a plant, or a combination of plants, that will fill any void with color and interest in a water garden. Our plant expert goes into great detail about the many plants that are available,More...

Language of Koi – Glossary

When your customer comes into the store and says, “I want a Tancho Sanke,” do you know what that means? Do you know what beni, matsuba, shiro, tosai, yodan Kohaku means? As the professional, you need to know these JapaneseMore...

Mom Says You Should Play Nice

Here are reminders of simple things that your Mom taught, such as “don’t interrupt.” With the start of a new year, it’s time to revisit the top 10 rules of communication. Included are tips on how to strengthen your ProfessionalMore...

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