Publishers’ Perspective
What does the future hold for your business?
What does the future hold for your business? What can you do, and more importantly, what will you do to guarantee your business will survive and grow in 2009, given the dramatic financial and political changes we have seen over the past few months? We read about consumers cutting spending, and companies large and small closing their doors. What are you going to do now to make sure you are counted among the survivors, the strong ones who grew in tough times and came out on top in the end?
Everyone has heard that to do nothing is to fall backward but where does one start? This issue we focus helping you get your plan going for 2009 so you can have the best year you can.
If you are feeling a bit blue, you might start by reading “Get Off Your Butt: 16 Ways to Get Motivated When You’re in a Slump” by Leo Babauta. Once you have your head back on straight, jump to “Recession Power: How Great Companies Rise to the Top, Even in Down Times” by Denise Corcoran. This will get you thinking about things you can do right away and in the future.
To round out our focus on planning for success, read “Consider Your Strengths When Building Your Pond Business” by Curt Nuenighoff to bring it all back home to our industry and read how women are making it work in our article “Women in the Water Feature Industry” by Heather Woolf.
This issue we also continue to focus on the fundamentals by diving into a new design for a plant or veggie filter, how to buy and inventory aquatic plants, an English koi pond construction project, our look at selling Kujaku, and a look at what OASE did at the largest home show in the world.
How’s that for a bundle of good reading? Enjoy, and please let me know your thoughts on these stories and what you would like to read more about in future issues.
