January / February, 2009

PondBizMag-Jan-Feb09Publishers’ Perspective

What does the future hold for your business?

What does the future hold for your business? What can you do, and more importantly, what will you do to guarantee your business will survive and grow in 2009, given the dramatic financial and political changes we have seen over the past few months? We read about consumers cutting spending, and companies large and small closing their doors. What are you going to do now to make sure you are counted among the survivors, the strong ones who grew in tough times and came out on top in the end?

Everyone has heard that to do nothing is to fall backward but where does one start? This issue we focus helping you get your plan going for 2009 so you can have the best year you can.

If you are feeling a bit blue, you might start by reading “Get Off Your Butt: 16 Ways to Get Motivated When You’re in a Slump” by Leo Babauta. Once you have your head back on straight, jump to “Recession Power: How Great Companies Rise to the Top, Even in Down Times” by Denise Corcoran. This will get you thinking about things you can do right away and in the future.

To round out our focus on planning for success, read “Consider Your Strengths When Building Your Pond Business” by Curt Nuenighoff to bring it all back home to our industry and read how women are making it work in our article “Women in the Water Feature Industry” by Heather Woolf.

This issue we also continue to focus on the fundamentals by diving into a new design for a plant or veggie filter, how to buy and inventory aquatic plants, an English koi pond construction project, our look at selling Kujaku, and a look at what OASE did at the largest home show in the world.

How’s that for a bundle of good reading? Enjoy, and please let me know your thoughts on these stories and what you would like to read more about in future issues.

Consider Your Strengths When Building Your Pond Business

How you organize your pond department, publicize your business and educate your customers is as important as what you sell. Have a successful pond department by following the five steps explained in this article.

Buying and Inventorying Aquatic Plants

Refine your plant sales systems this spring. Paula tells all in her article covering topics such as: Know Your Aquatics, Customer Preferences, Selecting a Supplier, Finding the Perfect Aquatic Plant, and Best Values for the Money. PLUS a must readMore...

What to Talk About When Selling Kujaku

What are the eight easy features of the Kajaku that make them fun and easy to sell? Not quite sure what a Kujaku is? Read Joel Burkard’s definition here as well.

Get Off Your Butt: 16 Ways to Get Motivated When You’re in a Slump

When in a slump start with one goal – yes I said one goal. Life does ebb and flow, so make that goal, get support, read and learn and think about the benefits not the difficulties. Point number 16 –More...

The Grid Veggie Filter

Plant Filters work like mad in warm summer months. This one works year around. Learn the best plants to use in this new bog filter design to get year round results even in a Koi pond.

How to Build a Modern Koi Pond – UK Style

Follow step by step the design and construction of this modern above ground koi pond. It features simple design and construction methods utilizing contemporary gravity filtration, and is heated.

Women in the Water Feature Industry

As a woman, clients wonder if I am capable of handling the physical challenges necessary to install water features. Once I begin to work they realize I am equal to the task. Women may actually offer some advantages that menMore...

Recession Power: How Great Companies Rise to the Top, Even in Down Times

Are you tired of hearing all the “doom and gloom” forecasts regarding our current economy? Recession IS strictly a matter of perception. Here are the top 7 reasons why great companies thrive during a recession and how you can doMore...

World’s Largest Home Show – Germany

An American Pond Builder Visits European Show – OASE Shows Market Leadership at World’s Largest Home Show in Cologne, Germany Mike visits the world’s biggest home show – Spoga/Gafa, in Germany. OASE wins “Best Innovation in New Products” award forMore...

No comments yet.

Leave a Reply