Greg Wittstock of Aquascape/ INC. Magazine’s List

Published on April 17, 2009


St. Charles, Ill. – In celebrating its 30th anniversary, Inc. Magazine chronicled 30 classic examples of innovation from its storied articles. Greg Wittstock of Aquascape, Inc. in St. Charles, Illinois appeared on this list of accomplished entrepreneurs including Debbi Fields of Mrs. Fields Cookies, Ty Warner of Beanie Babies fame, and Jeff Bezos of among others.
Wittstock is noted by Inc. Magazine for changing the way the world builds ponds with his 20/20 philosophy that states ponds can be built profitably in just one day, using 20 steps and 20 products. This pond-building rule became a major phenomenon with contractors across the nation and made Aquascape the industry leader in water features.

Aquascape first appeared on the pages of Inc. Magazine when it made the Inc. 500 list of Fastest Growing, Privately-Held Companies in 1999. The company appeared on the list three more times from 2000-2002. Greg Wittstock was then featured in a November 2003 cover story entitled “How to Win Customers for Life.” The company was later showcased in the magazine’s August 2007 issue in “Fun! It’s the New Core Value.”

For more information about Aquascape or its products and programs, log on to: or call 866-877-6637 (US) or 866-766-3426 (CAN).

Aquascape is North America’s leading innovator in the water features industry. Aquascape invented the low-maintenance, naturally balanced ecosystem pond that is the # 1 contractor-installed water garden. The St. Charles, Illinois headquarters, dubbed “Aqualand,” received Silver Level recognition in the Leadership in Energy and Environmental Design (LEED) Green Building Rating system. Aquascape’s mission is to help our customers succeed at building, selling, and retailing water garden products. Aquascape and its vast network of Authorized AquascapePRO™ Distributors sell exclusively to contractors and retailers. Founded in 1991, Aquascape made the Inc. 500 list of fastest growing private companies four years in a row. In 2005, founder and CEO Greg Wittstock was named one of America’s Best Bosses by FORTUNE Small Business Magazine and Winning Workplaces™.

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