Franklin Electric Streamlines Brand Offering

Published on August 1, 2011

Franklin Electric, manufacturer of Cal Pump and Little Giant brand products, is pleased to introduce its plan to streamline brands. Beginning in late 2011, Cal Pump brand products will be available under the Little Giant brand name.

This change, putting the company’s quality outdoor living products under one brand, comes to help simplify product selection and sizing for customers. New packaging, as well as new item numbers will usher in the change later this year. Little Giant Outdoor Living and Gardening will also unveil a coordinating new product catalog and website, alleviating the need for customers to search multiple catalogs and websites to find needed products.

Franklin Electric is very excited to continue to offer quality outdoor living and gardening products, simplified under the quality brand of Little Giant.

Franklin Electric is a global leader in the production and marketing of systems and components for the movement of water and automotive fuels. Recognized as a technical leader in its specialties, Franklin Electric serves customers around the world in residential, commercial, agricultural, industrial, municipal, and fueling applications.

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