Sales and Marketing

Improve your Pond Business with an Effective Call to Action

Your first goal has been to get customers to come to your website, but you should also be focusing on driving consumers through your website and down the conversion funnel (to make a sale). A call to action is defined as any action, which visitors can take to complete your selling process. Here are some suggestions to help you make your website work better and close more sales.

Preparing New Koi for Sale

The big day is coming, the boxes of koi you ordered will be here soon – what should you know to be successful in receiving, quarantining and then selling those koi to your customers. What is the all-in, all-out principle? How does KHV effect how you hold the koi? What kind of set-up will you need? Ben shares his routine procedures that he follows to insure the health of the koi he sales.

Socrates Makes a Sales Call

To jumpstart stalled sales, try employing a really old-school approach. What did the customer mean, what are they saying, are you listening, are you asking the right questions? The ancient Greek philosopher, Socrates, taught his students to ask a series of logical questions. Applied to a sales call, this strategy persuades prospects to open up, examine all the consequences of their positions and work with the salesperson to identify the proposal that will win the sale.

Inspiration for Life-long Customers

Do your water gardening and pond department displays, inspire your customers? Retailers and Contractors should understand that unlike other landscaping projects, pondkeeping reaches beyond the products on the shelf – it’s really a lifestyle. There are a number of great tips in this article about displays and how to keep your customers coming back, again and again.

Creating a Welcome Environment

Pond industry retailers – what should you be doing now to prepare for the upcoming season? Review the benefits and care for both aquatic plants (marginals, submerged plants, floating plants and bog plants) and pond fish (koi and goldfish). Learn how to educate and prepare your customers to have a successful pond. Learn about header ponds and how they can be used.

Forever Pondering – Promoting Your Business

[img:1] Question: I’m looking for new ways to promote my business, do you have any suggestions? Answer: September 26, 2007 Lawn & Garden Retailer Magazine headline reads “Green Initiatives Attract Gen Y Shoppers” and the article reads “A recent poll from Maritz Research, which surveyed shoppers ages 18-30, shows that Generation Y shoppers are turning …

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Pond Keeping-Marketing for Success

As successful business owners, you are aware of the importance of creating an enjoyable shopping experience for your customers. Product placement, a knowledgeable staff and a variety of merchandise creates loyal customers. Additionally, it is imperative to offer “value added service” thereby setting you apart from your competitors. Without these basic marketing elements, your store …

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