The water feature industry is relatively young when compared to most of the established trades within construction, so it’s not uncommon to see seminars at sales conferences that focus on the bidding of a project, selling a project and closingMore…
Business Trends
Greg Wittstock, The Pond Guy Announces his First PONDcast
Greg Wittstock, CEO and Founder of Aquascape, Inc. announces “The Pond Guy Pondcasts” to begin his endeavor in the podcasting world. The 20-minute podcast profiles the journey and success of Certified Aquascape Contractors. Each episode aims to familiarize and inspireMore…
Bogus Orders: Top Ten Flags
>> This is a sidebar article to the article, “Tips for Avoiding Online & Phone-Order Scams.” ONLINE: 1. The billing address is different from the shipping address. Most fraudulent orders request a different shipping address, so this type of orderMore…
Tax Deductions in Digital Marketing
Growing a pond or water-feature business relies on solid communication with both existing and potential customers. Without a solid marketing plan, it is difficult to collect leads, build the operation’s brand or increase sales. As important as traditional marketing hasMore…
Tips for Avoiding Online & Phone-Order Scams
I was studying our 2020 business plan when the call came in. The man on the phone said he wanted a skimmer, and I took his order. That’s when things began to feel … a little wrong. The man’s accentMore…
Countdown to the 2020 Water Garden Expo (WGE)
Registration for the 2020 Water Garden Expo (WGE) is in full swing, with Kevin Dougherty and Dave Duensing set as lead presenters. Nov. 19 will feature in-depth skills and product demonstrations at Pond Pro Shop led by the industry’s topMore…
Managing the Rising Costs of Doing Pond Business
When it comes to business, little things do mean a lot. You are not the same company you were last year, or even a month ago, and things will definitely be different this time next year. As time goes on,More…
Pondliner Wholesale Announces the 2020 Water Garden Expo
Kevin Dougherty headlines Pondliner Wholesale’s 2020 Water Garden Expo from Feb. 19 – 21 at the Heart of Oklahoma Exposition Center in Shawnee, Oklahoma. Dougherty will lead four seminars designed to enhance the knowledge, skills and behaviors of front-line supervisorsMore…
Register Now for Koi Smart Contractor Training Day
Register by October 25th for the November 13th event
Come join us on November 13, 2019 for our contractor training day pond build in Palm Beach Gardens, Florida. • Learn how to properly design a pond • Install waterfall filters • Create natural looking waterfalls • Install a satelliteMore…
Home Shows in 2019: Do They Add Value?
As a veteran of creating successful, award-winning displays for more than 20 years, I get asked a lot of questions. How do we come up with our inspirational scenes? Where do our crazy ideas come from? What is the realMore…