Blue Ridge Fish Hatchery has recently announced an updated image for the company, including an updated name and logo.
Beginning in spring 2018, the Blue Ridge Fish Hatchery name, synonymous with koi and goldfish for nearly 60 years, will be changed to Blue Ridge Koi and Goldfish. An updated logo has already been released, including new artwork with the updated name.
“It’s really exciting,” said Casey LeFever, head of sales, marketing and customer service for Blue Ridge. “My grandparents started this company nearly 60 years ago, and we have been a leader in koi, butterfly koi and goldfish ever since. This new name and logo more clearly indicate what is at the heart of our business, and I’m excited for everyone to see the new look.”
Blue Ridge Koi and Goldfish, founded in 1958, was one of the first United States companies to import and breed Japanese koi. In the 1980s, then-owner Wyatt LeFever, with the help of his son Randy LeFever and nephew Rick Brown, cross-bred long-finned Indonesian carp into their koi stock to create many bloodlines of butterfly koi still seen in the hobby today. The name “butterfly koi” originated in the mind of Randy LeFever while the company was brainstorming a name for their new product.
Blue Ridge remains a leader in the koi and goldfish industry, offering high quality koi, butterfly koi, goldfish, fish food and other cold-water ornamentals to dealers across the United States. Blue Ridge also offers their own line of koi and goldfish food.