While negative online reviews can sometimes be completely unsubstantiated, pond industry businesses must face a hard truth: the Internet never forgets. Without a detailed strategy in place for dealing with negative reviews, a thumbs down from a customer — or a series of customers — can stay on the Web forever … and consequently, erode […]
Read MoreFacebook is one of the most powerful tools in the history of marketing … and it’s evolving. With the advent of Facebook hashtags (like #PondTrade), pond businesses now have a greater opportunity to reach and communicate with customers than ever before. Are you leveraging hashtags to their fullest potential? If not, turn to pg. 50 and discover how to grow your organization in ways your business professor never imagined.
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