Over the last decade, more than 35 percent of our pond construction contracts have involved remodeling existing ponds. While this is an important statistic that cannot be ignored, the really surprising fact is, we are removing beautiful ponds that haveMore…
Get to Know SEO and Embrace Integrated Marketing
Integrated marketing means your company's "story" should be in multiple advertising channels.
Recently, a colleague in my online group, Barry Hilton of Aquaman Inc., asked a particular question on Facebook that plagues us all: “I’m sick of blowing money on advertising and getting nothing in return. What are the top three formsMore…
Seven Ways Snapchat Will Change Your Business
I know exactly what you’re thinking. “Eric, you’re being completely ridiculous and —“ quite frankly —“ a little creepy, because Snapchat is for 13-year-old girls! Don’t you know?” Admittedly, I poked, prodded, teased and ridiculed a young pond builder inMore…
Periscope Provides Live Recordings at Pond Sites
New social media tool offers live video recordings.
I can hear the cries now. “Another social media platform? Really? When will it stop? I don’t have time for the ones I’m already dabbling in!” Like it or not, social media is the advertising billboard of today’s electronic world. WhetherMore…
7 Tips for Killer Periscope Broadcasts
Quick steps to get up and running with Periscope broadcasts, see below. Post a killer bio as your portfolio! It’s a 160-character resume to capture followers. Create killer titles for your scopes! Give people a reason to follow you andMore…
Keep Your Pond Philosophies Up-to-Date

McDonald’s has been selling virtually the same menu since I was a kid: burgers, fries, shakes and chicken nuggets. But suddenly, in the last several years, their menu has new “healthy” items to choose from, including salads, fruit and chickenMore…
Renaissance Pond Man
Join the genuine masters by broadening your knowledge
Today’s tradesmen are highly specialized in one particular area. But is that the best approach? Eric Triplett longs to be like Leonardo da Vinci and Michelangelo instead — a master of many different fields. Here, The Pond Digger explains whatMore…
Pond Bottom Drain Technology
Yesterday and Today
Pond building expert shares his knowledge about the dos and don’ts of bottom drains. Including the reason why you should include bottom drains in your pond projects! Pond drains done right, add many benefits to the water circulation, water quality,More…
Designing Ponds for Water Turtles
In our web exclusive articles we have talked about the pros and cons of having turtles in your pond. If you decide to have turtles here are some of the elements you need to consider.
Profiling Today’s Discerning Buyer
Pond buyers are evolving; have you adjusted your sales technique to this new Discerning Buyer? A Discerning Buyer is not quite as easy to sell to as it was to the Impulse Buyer. Find the answers to “Who are theseMore…