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Curt Nuenighoff, TetraPond, serves as the pond products manager and is responsible for product development, business strategy, merchandising and marketing in North America. Nuenighoff earned an MBA from the University of New Haven and a BS from the University of Connecticut in Marketing. TetraPond is an international leader in water gardening products, with its US headquarters in Blacksburg, VA. TetraPond offers a complete line of products for pond enthusiast, including pumps, liners, filters, UV clarifiers, water treatments, books and fish food.

Stock Your Shelves to Create the Need

By Curt Nuenighoff / September 26, 2007 / 0 Comments

Developing life-long pond customers requires you to have a firm understanding of the equipment and supplies available. As the expert, you must first determine what products are important to stock to make your customers’ pondkeeping easier. Then, educate them on new products and products they may not have heard of if they are new to […]

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Pond Keeping-Marketing for Success

By Curt Nuenighoff / May 12, 2007 / 0 Comments

As successful business owners, you are aware of the importance of creating an enjoyable shopping experience for your customers. Product placement, a knowledgeable staff and a variety of merchandise creates loyal customers. Additionally, it is imperative to offer “value added service” thereby setting you apart from your competitors. Without these basic marketing elements, your store […]

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