Before joining Mashable as a staff writer, Amy-Mae Elliott covered all things gadget, tech and online news for Pocket-lint.com. Previous to that she worked in magazine publishing for lad's gadget mag "Boys Toys" and the more sedate secretarial title "The PA". Amy-Mae studied photography at The Arts University College at Bournemouth, where she gained her love of the seaside, now residing near the beach in Devon.
Video can be a very powerful tool for businesses of any size, but YouTube ‘s free-to-use model, ease of use and mass market audience means it’s a great channel for small businesses. Like any tool, in order to get the most of it, it needs to be used well. Here are the dos and don’ts of using YouTube from a behind-the-scenes perspective.
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