2009 NAPP Pond & Water Feature Industry Marketing Survey Results Released

Published on November 19, 2009

The National Association of Pond Professionals (NAPP) conducted a much-needed survey to help uncover today’s trends in the Pond and Water Feature Industry. The resulting survey analysis provides the current status of the industry, including competitive analysis, distribution chain, pond owner profiles and growth potential. Over 80% of the respondents considered themselves primarily Independent Retailers and/or Contractors/Installers. Survey responses were compiled during the summer and fall of 2009. Published results include:

* trends and the current economic environment
* new markets and market size of current vs. potential customers
* market share related to type of water feature services and products
* overview of current industry makeup and market share in categories among manufacturers, distributors, retailers, landscapers, contractors, etc.
* pond and water feature consumer profile with demographics and most effective ways to reach these customers

Lucinda Vela-Wick of Create2Market and Survey Committee Chair for NAPP states: “The NAPP 2009 Survey is a milestone for the Water Feature Industry. With 578 respondents, the survey represents trends experienced by a cross section of professionals and businesses in the industry. The overall findings show that pond and water feature industry professionals are serious about sharing information to assist each other in expanding the potential market for ponds and water features.” Highlights of the survey will be presented at the NAPP Water Feature Conference and Expo on February 28-March 2, 2010 at Stone Mountain, Georgia.

The NAPP Water Feature Industry Marketing Survey report is now available. NAPP members may purchase the report for $495 and non-members may purchase for $795. NAPP is currently offering a free copy of the results when non-members join as Charter Members or pre-pay dues for two years as a Manufacturer member.

To order your copy of the survey results or for more information about the 2010 Expo, contact Sherry Loudermilk at 706-258-3534 or at sherry@nationalpondpro.org .

About NAPP

The National Association of Pond Professionals (NAPP) is an organization for professionals involved in the pond and water feature industry. Our purpose is to secure the future of our industry for the common good of its members, the public and the environment.

NAPP promotes professionalism by setting standards of practice. We strive to increase public awareness of our industry through public and community relations. New information is shared through our lineup of programs and seminars. Networking and fellowship are integral parts of the success of our organization.

We encourage members of our industry to take advantage of the opportunities available through NAPP. Through commitment and involvement, an investment is made in an association dedicated to promoting professionalism in the pond and water feature industry. Through education, heightened public awareness and interaction with others in the industry, NAPP makes an investment in its members.

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