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Strategic Banners as Powerful Pond Business Advertisements

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Magazine Title: Finishing Up – Banner Year

July / August 2009

Cindy Graham

Banners are effective advertising tools

Are you having a banner year? Have you thought about using banners? Do you have a special event, sale, or announcement coming up? You may need a banner. A relatively quick and inexpensive way to promote your business.

Vinyl banners are a great way to communicate with a large audience. However, a poorly designed banner may fail to deliver its intended message. Here are some tips to help you avoid common design pitfalls and make your personalized banners as effective as possible.

1) Decide on Your Message

It's important to have a clear understanding of what message you want to convey before you start designing your customized banner. Keep in mind what goals you want to accomplish with your banner. For example, if you are advertising a sale with a promotional banner, be sure to include when the sale is ending and a strong call to action.

2) Plan Your Location

The location you choose to hang your customized banner greatly influences how easily its message will reach your target audience.

If you intend to hang your customized banners somewhere that people pass by quickly, the message must be clear and succinct or it will be ignored. An optimal length for a message that will be read quickly is 5 to 8 words. If your banner is going to be hung in a place where people can view it for an extended period of time (like a corporate event) you can include more information. Avoid putting more than 15 words on your custom banner to keep your message clear and easy to understand.

3) Choose Your Color Scheme

A custom vinyl sign with a well chosen color scheme will stand out from the crowd and make a lasting impression. Visibility is key with any form of signage, so be sure to use colors that stand out from each other. According to the Outdoor Advertising Association of America, the most visible color combinations are black on yellow, black on white, yellow on black, and white on blue. Using bright colors will attract attention to your custom banner, but remember that excessive use can distract from your message.

4) Use the Right Fonts and Graphics

Put Banners Up virtually anywhere

It's important for your banner to have fonts and graphics that compliment each other and the overall message of your sign. Using two different fonts can help highlight different information on your customized banner, but more than two can be distracting. When adding graphics, keep in mind that often times less is more. If you upload a custom image to your sign, make sure the graphic is high quality to ensure a clear image when printed on a large personalized banner.

This information was found at

www.buildasign.com/CustomBanners/making-effective-banners

Another set of great tips on their site is – Hanging & Maintaining Your Banner

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